#Germany #Adidas #Herzogenaurach #GLO Brands #safety footwear

adidas and GLO Brands Partnership

In a major announcement made on October 9, 2025, the global sports brand adidas and GLO Brands B.V., a subsidiary of Bunzl plc focusing on high-quality personal protective equipment, have officially entered into a long-term partnership. This collaboration aims to tap into the burgeoning safety footwear market, combining adidas's renowned design and performance with GLO's expert manufacturing capabilities.

The Mission of adidas pro work

The new product line, aptly titled "adidas pro work," is set to redefine safety shoes by integrating protection, performance, and style. These high-performance safety shoes are specifically engineered to support professionals in demanding working conditions, such as construction, maintenance, and logistics.

According to Lauren Mooney, Managing Director of GLO, this partnership harnesses leading safety expertise, ensuring a responsible supply chain while translating adidas’s innovative design vision into specialized footwear. “Together with GLO, we are committed to providing the best safety shoes on the market where uncompromising protection meets adidas’s unique style,” she stated.

Features of adidas pro work

The adidas pro work line aims to meet the rigorous demands of today's workforce without compromising on style. Each pair of shoes will feature functional safety elements while maintaining comfort and aesthetic appeal. This approach ensures professionals can look great while remaining protected in their work environments.

The shoes will undergo extensive testing to comply with industry standards for safety footwear, ensuring reliability and performance in challenging situations. The combination of cutting-edge technology and stylish design is expected to attract a diverse customer base, ranging from construction workers to logistics personnel.

Launch Timeline and Contact Information

The initial models of adidas pro work are anticipated to hit the market in the second quarter of 2026. These models will be available through selected partners and distribution channels. Interested distributors and wholesalers are encouraged to reach out for partnership opportunities by contacting [email protected] or expressing their interest via the website www.glolicensing.com.

Additionally, a dedicated online platform for the adidas pro work product line will be launched on October 8, 2025, at www.adidasprowork.com.

About the Companies

adidas

Founded in Herzogenaurach, Germany, adidas is a global leader in sporting goods, employing over 62,000 individuals worldwide. In 2024, adidas generated an impressive revenue of €23.7 billion, solidifying its position at the forefront of innovation in the sports industry.

GLO Brands B.V.

As a part of Bunzl plc, GLO Brands B.V. specializes in delivering high-quality personal protective equipment and security solutions globally. Leveraging deep industry expertise and a robust distribution network, GLO ensures that innovative and compliant products reach businesses effectively and responsibly.

Bunzl plc

Bunzl plc is a publicly traded B2B distribution specialist, recording a revenue of £11.8 billion in 2024. The company focuses on essential products and solutions across various sectors, emphasizing safety, compliance, and supply chain excellence.

With this exciting partnership, adidas and GLO Brands are poised to make significant strides in the safety footwear market, emphasizing both protection and style for professionals everywhere.