#Japan #Tokyo #Suica Penguin #Honoriya #Tote Set

Limited Edition Suica Penguin Tote Set

Japan's popular onigiri shop, Honoriya, is set to launch a delightful limited edition product that will surely catch the attention of fans and food lovers alike! Starting from July 24, 2026, customers can purchase the "Suica Penguin Fluffy Insulated Drawstring Tote Onigiri Set" at 21 retail locations across the region.

This marks the fifth installment of the successful collaboration between JR East and Honoriya, following last summer's highly praised "Suica Penguin Adhesive Insulated Cloth Onigiri Set." Building on this success, the store is now introducing the new fluffy tote design, which draws inspiration from their beloved onigiri offerings, making it a perfect complement for warm-weather outings.

The drawstring tote features an adorable design that is sure to charm anyone. It's not only an eye-catching accessory but also practical, with its silver-coated interior creating a reliable insulated bag for your food.

For those looking to snag this charming set at a discounted price, it's a treat for Suica card holders! When paying with Suica or another compatible electronic money service, customers will receive a special price tag of 2,380 yen instead of the regular 2,480 yen (tax included), providing a chance for savvy shoppers to save while they enjoy delicious onigiri.

Product Details

• - Product Name: Suica Penguin Fluffy Insulated Drawstring Tote Onigiri Set
• - Product Overview: This adorable set includes a uniquely designed fluffy insulated tote, two onigiri, fried chicken, and a Japanese omelet.
• - Sales Period: Begins July 24, 2026, until supplies last.
• - Regular Price: 2,480 yen (tax included)
• - Special Suica Price: 2,380 yen (tax included)
• - Availability: Sold at 21 Honoriya stores (locations subject to color variations and changes).

Online Availability at JRE MALL

For those who prefer to shop online, JR East is also launching the Suica Penguin Fluffy Insulated Tote on its internet shopping site, JRE MALL. Here, customers can choose from three color variations, plus an exclusive light blue tote only available online. Each limited edition set offers not just the practical features of an insulated bag but also a fun and stylish way to carry your snacks.

Online Sales Details:

• - Sales Launch: Scheduled for July 24, 2026, around noon.
• - Links: JRE MALL Shopping
• - Products Available:

Fluffy insulated tote (EC limited color) - 2,200 yen (tax + shipping separate)
Set of four colors - 8,800 yen (tax + shipping separate)
- Note: This online purchase does not include onigiri set items, and the prices may differ from store availability.

About Honoriya

Honoriya is a dedicated onigiri shop that has its roots in Tokyo Station since 2002. Known for their commitment to quality, they use selected Aizu-produced Koshihikari rice, flavorful domestic nori seaweed, and Okinawa's sea salt, encapsulating the rich tastes of Japan's seasons in every bite. Their mission is to provide delicious onigiri that evokes warm, nostalgic feelings.

To stay connected with Honoriya, check out their official social media accounts on X and Instagram for updates on this exciting launch!

Corporate Information

JR East Cross Station Co., based in Shibuya, Tokyo, has recently expanded its retail initiatives and specialty store operations. Since its establishment on April 1, 2021, it has been devoted to providing unique products while maintaining a focus on community and customer satisfaction. From convenience outlets like NewDays to specialty stores like Honoriya, they continue to innovate and offer unforgettable culinary experiences.

For a delightful summer treat and a chance to own a piece of the Suica Penguin magic, don’t miss out on this limited-time offer from Honoriya, starting July 24!

Note: All information provided is accurate as of the publishing date and may change without notice.