#Japan #Tokyo #ERECTA #Immedio #Immedio Forms

Introduction to Immedio Forms

Erecta Corporation, based in Meguro, Tokyo, is embracing a groundbreaking change in its exhibition management by incorporating Immedio’s innovative solution, Immedio Forms. This state-of-the-art platform addresses the key challenges associated with managing visitor interactions and follow-ups during trade shows—a common obstruction for businesses striving to optimize their networking and marketing strategies.

Background of Implementation

In recent times, Erecta has experienced a surge in its trade show participations, particularly around their multi-serve offerings. However, the process of managing business card exchanges and follow-ups posed significant inefficiencies. Prior to the adoption of Immedio Forms, Erecta relied on a labor-intensive method involving physical business cards, sticky notes, and manual data entry. This cumbersome cycle often delayed follow-up emails for up to two weeks after the event, resulting in lost opportunities.

They had previously experimented with business card scanning services that proved to be inadequately accurate and cost-prohibitive. Hence, upon discovering Immedio Forms at a trade show, Erecta decided to investigate how this technology could resolve their ongoing issues effectively.

Transformation Post-Implementation

1. Immediate Business Opportunities

One of the most significant changes post-implementation has been the drastic reduction in lost business opportunities. Immedio Forms is praised for its intuitive and straightforward operation, which is particularly beneficial in environments where event participants frequently change. This ease of use has dramatically reduced training time and effort within teams attending exhibitions.

Moreover, Immedio’s customer service team is noted for their responsive and flexible approach, which includes rapid adjustments based on user requests— like introducing new sections or refining data capture functionality. These improvements have directly enhanced operational efficiency and overall data quality.

2. Streamlined Operations

The transformation doesn't end with speed—Erecta has seen follow-up email dispatch times go from as long as two weeks to same-day delivery. This agility has led to improved email open rates, consequently strengthening sales activities and building better rapport with potential clients.

Additionally, by setting mandatory input fields in the Immedio Forms, inconsistencies in data entry have been minimized. This shift allows sales teams to conduct timely and precise follow-ups, adapting to leads efficiently. Thanks to standardization of their operations, Erecta drastically improved both the speed and quality of their post-event engagement.

Feedback from Erecta’s Management

Yosuke Mine, Sales Division Manager at Erecta Corporation, highlights the simplicity and user-friendliness of Immedio as key advantages. He praises the solution’s operational ease, stating, "Since team members at exhibitions change, it’s incredibly helpful that a brief explanation is all it takes for them to navigate the system smoothly. The operational efficiency is complemented by Immedio's outstanding response times for feature requests and improvements that build our trust in their partnership."

About Erecta Corporation

Founded with a vision to innovate storage and shipping equipment, Erecta Corporation is located in the Nakameguro GT Tower in Tokyo. Their primary objectives include manufacturing and selling advanced storage solutions while supporting the implementation of cooking chill systems.

Website: Erecta Corporation

About Immedio

Immedio is driven by the mission of enhancing encounters that pave the route to a better future through their B2B web consulting tool. They aim to create a world where creators and users organically connect to generate new societal value—a collaboration they believe is essential for creating a sustainable future.

Website: Immedio

Immedio’s innovative platforms like Immedio Box and Immedio Forms shine in enabling businesses to no longer miss out on valuable leads during exhibitions, continuing to shape the B2B landscape effectively.