Celsius Holdings Invites Investors to Join Securities Fraud Class Action Lawsuit

The Rosen Law Firm, a prominent global law firm focused on investor rights, has issued a reminder for investors who purchased common stock of Celsius Holdings, Inc. (NASDAQ: CELH) during the class period from February 29, 2024, to September 4, 2024. The firm is urging these investors to take action before the critical deadline of January 21, 2025, for those who wish to become lead plaintiffs in the ongoing securities fraud lawsuit.

Background of the Case

During the specified class period, Celsius Holdings has faced allegations of misleading practices concerning its financial performance and business operations. The lawsuit claims that Celsius misrepresented its inventory sales to major partner PepsiCo, creating a façade of financial stability that did not exist. Key points of concern include claims that Celsius oversold its inventory to Pepsi far beyond actual demand and faced a significant decline in sales as Pepsi began to reduce its orders, subsequently resulting in detrimental impacts on Celsius’s financial outlook.

Claims Against Celsius Holdings

The plaintiffs contend that Celsius executives made a series of misleading statements regarding the company's sales pipeline and overall business health. Specific allegations state that:
1. There was a severe oversupply of inventory sold to PepsiCo, creating an unrealistic perception of demand for Celsius products.
2. As Pepsi started reducing its purchases due to the accumulated excess inventory, the sales for Celsius would decline, leading to unforeseen drops in revenue.
3. These conditions were not adequately disclosed to investors, leading to significant misinformation regarding the financial robustness of Celsius Holdings.
4. Consequently, investors were led to believe that Celsius’s financial forecasts were strong and improving, while the reality suggested otherwise.

With these points in mind, investors who bought shares of Celsius during the stated timeframe may have been adversely affected and could be eligible for compensation.

How to Participate

Those interested in joining the class action lawsuit can visit the Rosen Law Firm’s official website at https://rosenlegal.com/submit-form/?case_id=31677 or can call attorney Phillip Kim at 866-767-3653 for further information. It’s crucial for potential lead plaintiffs to file their applications by the January 21, 2025 deadline. The lead plaintiff represents other members of the class in directing the litigation.

Importance of Qualified Counsel

The Rosen Law Firm stresses the importance of selecting experienced legal representation when dealing with securities litigation. Many law firms may lack the necessary resources or experience in handling such cases, making it imperative for investors to choose wisely. The Rosen Law Firm has a proven track record with notable achievements, including significant settlements for clients and recognition by authoritative legal bodies as a leader in securities class actions.

What Happens Next?

Currently, no class has been certified, and potential members should be aware that retaining counsel is their responsibility. Engaging with the firm does not automatically confer representation unless a class is certified. Investors retain the option to remain passive members of the class and are not obligated to participate actively.

Updates and Further Information

Investors can stay updated on the lawsuit and any developments by following the Rosen Law Firm on LinkedIn, Twitter, and Facebook. The firm also emphasizes that prior legal outcomes do not guarantee similar results in the future, reinforcing the complex nature of securities litigation.

As significant details of this case unfold, affected investors are encouraged to remain vigilant and consider their eligibility for pursuing this class action to potentially recoup their investment losses.