Genpact Achieves Recognition in Salesforce 2025 Partner Innovation Awards
Genpact Shines in Salesforce 2025 Partner Innovation Awards
Overview
Genpact, a company known for its innovative technology solutions, recently announced its recognition as a winner at the Salesforce Partner Innovation Awards 2025, specifically in the Consumer Goods category. This prestigious award highlights Genpact's impactful contributions and exceptional performance in transforming the order management processes for Advantage Solutions, a leading omnichannel retail solutions agency in North America.
Genpact’s Global Business Leader for Consumer Goods, Tarun Chopra, expressed pride in the recognition, indicating that it reflects the company's ability to deliver AI-powered solutions that effectively address complex business challenges while enhancing future growth and operational efficiency.
Transformative Project with Advantage Solutions
Advantage Solutions faced significant challenges due to a complex business model and an outdated legacy order management system (OMS) that hindered operational efficiency. With a portfolio serving over 4,000 Consumer Packaged Goods (CPG) clients, they sought a comprehensive solution to manage the complete lifecycle of customer orders, which included handling over eight million back-office transactions involving contracts, orders, invoices, and deductions.
To tackle these issues, Genpact engaged in multiple innovation workshops with the Advantage Solutions team, bringing forth a robust multi-platform solution powered by Salesforce. This collaborative effort resulted in:
- - Order Management System (OMS): An innovative Salesforce-based solution automating the order orchestration process, tailored especially for small to medium businesses.
- - Agentforce Service: A streamlined engagement system to manage activities, track progress, and assess outcomes effectively.
- - MuleSoft Integration: A unified translation layer across all electronic data interchange (EDI) partners, reducing customer onboarding time significantly.
The implementation of this advanced order management platform led to considerable improvements in supply chain efficiency, providing Enhanced Visibility. This transformation enabled Advantage Solutions to make more informed decisions while accelerating client and customer onboarding, ultimately enhancing overall service delivery.
The Impact of Genpact's Solutions
Brandon Thornell, Executive Vice President of Branded Services at Advantage Solutions, remarked on the transformative power of their new order management platform. By harnessing data analytics and leveraging AI, the platform optimized the management of complex supply chains, driving insights that improved every critical step in the order management process—from forecasting demand to tracking deliveries.
“Genpact's industry expertise combined with the capabilities of Agentforce Commerce has been instrumental in redefining our order management processes,” added Thornell.
Recognition of Excellence
Salesforce’s President for Global Strategic Customers and Partners, Jim Steele, stated that partners like Genpact are crucial in assisting businesses to navigate digital transformations, emphasizing that the Salesforce 2025 Partner Innovation Awards celebrate those driving meaningful change within the industry.
With its commitment to leveraging the full capabilities of the Salesforce ecosystem, Genpact exemplifies how partnerships can address complex business hurdles, showcasing strategies that not only solve existing issues but also pave the way for innovation.
Final Thoughts
Genpact's recognition in the Salesforce Partner Innovation Awards 2025 underscores its leadership in providing impactful technology solutions that empower businesses to thrive in a competitive landscape. This achievement cements Genpact's position as a leader in the technology solutions space, continuing to set benchmarks for excellence in service delivery and operational efficiency. For more information on Genpact's partnership with Salesforce, visit Genpact’s website.
About Genpact
Genpact is a transformative technology solutions provider that leverages artificial intelligence and process intelligence to achieve tangible results. With a commitment to innovation, the company has established a strong presence in the marketplace, nurturing trust and delivering value to top enterprises worldwide.
Explore more on Genpact's innovative solutions and partner offerings through their official website.
Topics Business Technology）
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