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ASIA FRUIT LOGISTICA 2026: Enhance Your Fresh Produce Business

The ASIA FRUIT LOGISTICA (AFL), renowned as Asia's premier hub for fresh produce and one of the continent's few B2B international trade fairs, is set to return to Hong Kong for its 19th iteration from September 2 to 4, 2026. This significant event promises to bring together more than 5,000 key international buyers from various regions, including Southeast Asia, China, Japan, South Korea, India, Australia, Europe, the Americas, and Africa, spurring dynamic business discussions.

Highlighting the Past Success

In 2025, AFL attracted over 760 exhibitors from 43 countries and regions and welcomed more than 14,000 trade visitors from over 80 countries. Building on this success, the anticipation for the 2026 event is high, expecting an even larger turnout to facilitate lucrative networking opportunities.

Diverse Exhibitors for Comprehensive Solutions

Exhibitors from over 30 countries will showcase cutting-edge solutions in various fields including fresh produce, machinery, logistics, packaging, and agri-tech. This comprehensive representation will ensure that attendees gain valuable insights into the trends and innovations shaping the industry. We encourage participation from Japanese businesses eager to expand their networks and explore new opportunities in the fresh produce arena.

Early Bird Ticket Pricing

Attendees can purchase tickets at a special early bird price until August 28, 2026. The ticket pricing is as follows:

• - One Day Pass: $40
• - Three Day Pass: $60

(Regular onsite pricing: $60 per day / $100 for all three days)
All ticket holders will gain access to various programs, including Asiafruit Congress, Asiafruit Business Forum, and Asiafruit Showcase.

Introducing FRESHTech: A Focused Platform for Fresh Produce Technologies

AFL will introduce FRESHTech, a specialized platform dedicated to advancing fresh produce technologies. This inaugural showcase, taking place from September 2 to 4, 2026, will feature:

• - A dedicated exhibition zone of over 1,000 square meters.
• - Two days of content stages featuring expert panels and discussions.
• - The first-ever FRESHTech Innovation Award recognizing groundbreaking solutions in the fresh produce value chain.

The FRESHTech platform will facilitate connections between technology providers and fresh produce businesses, fostering an environment for idea exchange and collaborative problem-solving across the value chain.

An Unmatched Showcase for Technology Solutions

The centerpiece of FRESHTech will be the newly established 1,000-square-meter exhibition zone. Here, selected exhibitors will present innovations across all dimensions of fresh produce technology, from smart agriculture and post-harvest handling to cold chain and compliance solutions. This strategic placement within AFL will enable technology companies to directly engage with key players in the fresh produce supply chain, including buyers, importers, and retailers actively seeking practical solutions to enhance operational efficiency.

FRESHTech Stage: Knowledge Sharing and Networking

Alongside the expo, the FRESHTech stage will host expert speakers and discussions over two days, addressing innovations at critical steps from production to retail.

• - Day 1 will focus on the entire supply chain process (From Field to Port), examining smart production, harvesting predictions, post-harvest handling, and cold chain decision-making.
• - Day 2 will shift the discussion to the market access, compliance, traceability, and consumer-driven innovations (From Port to Plate).

Both days will feature industry professionals sharing valuable insights on how technology is being tested, implemented, and scaled across the entire value chain. We invite speakers to apply to contribute to this discourse.

FRESHTech Innovation Award

To recognize groundbreaking advancements, the FRESHTech Innovation Award will debut at ASIA FRUIT LOGISTICA. This accolade will spotlight one outstanding technology that has been launched in the market since January 2025, with a focus on innovations that improve sustainability, compliance, logistics, retail, and the overall value chain. The judging panel will consist of industry experts, including producers, exporters, retailers, and technology end-users. Finalists will have the opportunity to present their solutions to decision-makers on the FRESHTech stage. Winners will be announced during the 2026 event, with the submission deadline set for July 31, 2026.

Important Information

For more information, including ticket purchasing and participation inquiries, please refer to the official website:

• - AFL Official Site

For inquiries immediate assistance:

• - Messe Berlin Japan Office
• - Address: 4F German Culture Center, 7-5-56 Akasaka, Minato Tokyo, 107-0052
• - Email: [email protected]

ASIA FRUIT LOGISTICA is poised to provide an unparalleled platform connecting the freshest produce across Asia through innovation, technology, and meaningful business interactions.