#USA #New York #Ecommerce #Rokt #mParticle

Rokt and mParticle Merge to Revolutionize Ecommerce

In a significant development for the ecommerce sector, Rokt, the frontrunner in unlocking real-time relevancy during key transactional moments, has announced a monumental investment of $300 million into mParticle, a prominent player in the customer data platform (CDP) arena. This merger is set to create an exceptional offering that bridges the gap between ecommerce, advertising, and customer experience, making it easier for businesses to harness the power of customer data effectively.

Rokt’s CEO and co-founder, Bruce Buchanan, highlighted the positive outcomes seen with joint clients, stating that those utilizing mParticle have achieved a performance improvement of up to 50%. He expressed enthusiasm for the collaboration, which aims to lift overall performance for Rokt’s clientele. This merger is expected to merge Rokt's strengths in optimizing ecommerce transactions with mParticle's robust real-time CDP capabilities.

Michael Katz, the CEO of mParticle, stated that the company's mission has revolved around simplifying customer data management complexities. By integrating Rokt’s and mParticle’s offerings, customers will gain access to innovative solutions capable of leveraging their data in real-time, significantly impacting their business outcomes while ensuring complete control over their first-party data.

This partnership is rooted in a shared commitment to data privacy and compliance, emphasizing the importance of protecting valuable customer information. All mParticle founders will maintain their positions, with Katz continuing as CEO of mParticle, Andrew Katz taking on the role of Chief Technology Officer at Rokt, and Jason Lynn remaining Chief Product Officer of mParticle. Their presence in the management structure is set to foster innovation and ensure data security across the newly formed entity’s product lines.

The merger follows a remarkable growth phase for Rokt, which saw its revenue soar over 40% year-on-year, reaching a staggering $600 million. In addition to this significant financial milestone, Rokt has made vital acquisitions including AfterSell, and launched cutting-edge tools like ACE—a generative AI solution designed to enhance advertisers' returns on ad spend. Additionally, notable appointments to its executive team in 2024 include Jacqueline Purcell as Chief Financial Officer and Claire Southey as Chief Product Development Officer.

About Rokt

Rokt is recognized as a leader in the ecommerce domain, facilitating real-time relevance during pivotal moments in transactions. Its technology powers more than 6.5 billion transactions, connecting 400 million customers across notable brands such as Live Nation, Macy's, and PayPal. Over the past decade, Rokt has consistently achieved annual growth rates exceeding 40%, a testament to its innovative partnership strategy which effectively reinvests $7 of every $8 back into its partners. Headquartered in New York City, Rokt operates offices in ten locations globally.

About mParticle

Founded in 2013 and headquartered in New York City, mParticle has established itself as the go-to choice for multi-channel consumer brands aiming to deliver insightful and adaptive customer experiences across various devices. Its predictive analytics has empowered marketing teams to achieve performance at scale while satisfying data governance needs. Their partnerships with major brands like HBO Max and SoFi highlight the capabilities of their platform.

In summary, the merger between Rokt and mParticle signifies a major stride towards redefining real-time relevance in the ecommerce landscape. By combining their strengths, these two companies are poised to set new standards in customer engagement and data management, ultimately enabling brands to create more meaningful connections with their customers.