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FleishmanHillard Strengthens Global Corporate Affairs Leadership

FleishmanHillard has recently made significant strides in its Corporate Affairs Practice by announcing a fresh leadership structure aimed at addressing the increasing uncertainty, complexity, and scrutiny facing corporations today. As businesses navigate a landscape fraught with volatility, the importance of corporate affairs has never been more pronounced. This new leadership is designed to offer clients connected, insightful counsel that is responsive to the ever-evolving global business climate.

Key Appointments

The company has appointed Rachel Catanach as the global managing director of corporate affairs. Catanach’s extensive expertise will integrate the firm's advisory services across seven critical areas: corporate reputation; financial and mergers & acquisitions; crisis management; executive positioning; public affairs; talent transformation; and responsible business practices. In her role, she aims to leverage FleishmanHillard’s Global Executive Advisory network to assist senior executives in tackling heightened stakes and transformative challenges. Catanach will continue to manage the company's offices in New York and Boston.

“Rachel is a visionary leader who understands how to drive business results through modern, reputation-centered communications,” stated J.J. Carter, president, and CEO of FleishmanHillard. “Her leadership will amplify FH’s impact for global clients amidst extraordinary challenges.”

Supporting this global initiative, the agency has also appointed three regional leaders overseeing corporate affairs across different territories:

• - Michael Moroney, Managing Director, Corporate Affairs, Americas: With expertise in regulatory nuances and executive visibility, he is set to craft strategies across the Americas while maintaining significant client relationships.
• - Yvonne Park, Managing Director, Corporate Affairs, APAC: Based in Seoul, Park possesses two decades of experience in litigation communications and stakeholder engagement. She is charged with ensuring innovative, consistent practices across Asia while aligning regional initiatives with global objectives.
• - Hanning Kempe, Managing Director, Corporate Affairs, EMEA: Known for his advisory work with multinationals and government entities, Kempe will utilize his skills in change management and crisis communication to drive growth and service excellence in Europe.

Innovative Solutions for Modern Challenges

FleishmanHillard's enhanced corporate affairs practice holds the potential to create impactful, data-driven solutions to meet clients' needs. By employing a counselor-driven approach along with advanced intelligence infrastructure, teams can now respond more quickly and precisely to challenges that clients face. Among the recent innovations are:

• - Risk Radar: An AI-based early warning system that highlights reputational, legal, and operational vulnerabilities, assisting clients in identifying risks before they escalate into larger issues.
• - SAGE (Strategic Audience Generation Engine): A predictive tool that simulates audience reactions to various messaging and positioning strategies, enabling teams to refine approaches for maximum effectiveness.
• - Connectivity Diagnostic Agent: This tool evaluates how a brand's narrative aligns with shifting cultural and regulatory dynamics, illuminating areas of misalignment or opportunity.

These advancements empower FleishmanHillard’s counselors to deliver timely solutions combining proprietary tools and significant audience insights, enhancing business outcomes.

Future Outlook

As FleishmanHillard continues to expand its footprint globally, the newly appointed leadership team exemplifies the agency's commitment to delivering trusted counsel that can manage the complexities of the modern business environment. This restructuring follows a series of strategic announcements, appointing leaders across various regions, underscoring FleishmanHillard’s resolve to remain at the forefront of corporate affairs.

In this new era defined by rapid changes, FleishmanHillard's corporate affairs leadership is ideally positioned to help businesses anticipate risks, accelerate transformations, and fortify their reputations. Through innovative practices and a unified leadership structure, FleishmanHillard paves the way for its clients to lead confidently amid uncertainty.