Andina Anderson Appointed as Managing Director for Cetera's RIA Blueprint Platform

Cetera Appoints Andina Anderson as Head of RIA Blueprint

Cetera Financial Group has made a significant advancement in its service offerings by appointing Andina Anderson as the Managing Director of Digital Solutions. This newly established position also makes her the head of the RIA Blueprint platform, which is an integral component of Cetera's Wealth Hub strategy.

The Role and Importance of RIA Blueprint

RIA Blueprint is designed specifically to provide independent Registered Investment Advisor (RIA) firms with the essential infrastructure, technology stack, and compliance support needed for growth. As Cetera continues to expand its network of independent advisors, Anderson's leadership will be pivotal in scaling this innovative platform.

The RIA Blueprint is not just a service offering; it represents Cetera’s commitment to fostering a robust ecosystem for advisors. It enables personalized growth options and supports independent and hybrid advisors in launching or scaling their RIA businesses.

Experienced Leadership for Strategic Growth

With over two decades in the financial services sector, Anderson brings a wealth of knowledge and experience to her new role. Prior to joining Cetera, she held prominent positions at Envestnet, where she was responsible for advisor and enterprise engagement strategies, and Juniper Square, where she served as Chief Customer Officer. Her extensive background in platform sales and relationship management will enhance the RIA Blueprint platform’s capabilities.

Christian Mitchell, President of Cetera Solutions, stated, "Andina's appointment marks a key milestone as we scale the RIA Blueprint platform to meet surging demand from growth-minded advisors. Her vision and executional strength make her the ideal leader to expand choice and flexibility across our RIA ecosystem." This reflects Cetera’s goal of providing value-driven solutions to advisors seeking to grow their practices.

A Vision for the Future

In her new role, Anderson will not only oversee the platform but also lead integrated growth campaigns and collaborate with marketing and product teams to deliver key performance indicators related to recruitment, asset growth, and client retention. She will also take part in industry events to represent Cetera’s RIA strategy and foster relationships within advisor communities.

Anderson expressed her enthusiasm, saying, "I’m honored to join Cetera and lead a platform designed for the modern RIA. RIA Blueprint is uniquely positioned to help advisors grow with personalization, scale with confidence, and maintain control over their business at every stage of their journey." Her leadership is expected to play a crucial role in defining the future of wealth management by aligning Cetera’s objectives with the needs of its advisors.

Cetera has established itself as a growth platform of choice for elite advisors by creating a flexible and supportive environment. The firm's innovative approach, including the RIA Blueprint, positions it to continue leading in the competitive landscape of financial services.

About Cetera Financial Group

Cetera Financial Group operates as a premier financial advisor Wealth Hub, catering to the needs of independent advisors and institutions. By providing personalized support and flexibility in affiliation models, Cetera empowers advisors to grow or transition their businesses on their own terms. With approximately 12,000 advisors and institutions in its network, Cetera manages an impressive $554 billion in assets under administration and $246 billion in assets under management as of March 31, 2025. This robust financial backbone reflects Cetera's commitment to delivering value and satisfaction—evidenced by its high satisfaction score of 4.8 out of 5 from over 40,000 advisor reviews.

For more information, visit Cetera’s website and follow them on LinkedIn, YouTube, X, and Facebook.