Discover Delicious Iwate Products at Tokyo Station Until November 30th

Experience Iwate's Culinary Delights at Tokyo Station

From October 4 to 8, the JR East Japan Group will host the "Iwate Direct Market" at Tokyo Station's Square Zero, as part of the Iwate Regional Support Fair "Iwate MEGURIP." This event showcases various specialties from Iwate Prefecture, providing visitors with an opportunity to taste and explore the rich flavors of the region.

Event Overview

The Iwate Direct Market will be open from 10:00 AM to 8:00 PM, with the opening day starting at 11:30 AM and the final day closing by 5:00 PM. Attendees can find an array of fresh products transported via the group's 'Hakobyun' service, dedicated to swift regional deliveries.

In addition to the local delicacies available for purchase, the market will feature a tourism PR booth to promote the beauty and culture of Iwate. Also, in support of disaster recovery efforts in Ofunato City, the charming local mascots "Oofuna-ton" and the debut of "Kamome no Sailor-kun" will engage visitors by showcasing Iwate’s unique attractions.

Iwate MEGURIP: A Journey of Discovery

The name "MEGURIP" combines the concepts of "meguri" (to journey) and "trip" (to travel), encapsulating the spirit of experiencing regional delights and the thrill of new adventures. Through MEGURIP, JR East aims to continue promoting the diverse regions of Japan.

Limited Time Offers

Among the star products at the Iwate Direct Market will be:

- Fresh Mussels from Okirai Bay, Ofunato City, sold for JPY 1,000 (500g).

- Raised in the nutrient-rich waters of Sanriku, these mussels are hand-selected for optimal freshness.

- Seasoned Sea Urchin for JPY 3,000 (70g), featuring a uniquely balanced sweet flavor using only minimal salt to enhance the natural taste.
- Salted Wakame Seaweed for JPY 300 (80g), showcasing robust, fresh quality from Yoshihama Bay, perfect for quick meals and snacks.

From October 4th to 5th, local fishermen will also host a live seafood sale, offering exclusive insights on the best ways to enjoy these marine treasures.

Local Sweets and Snacks

The market will also feature well-loved treats such as:

- Kamome no Tamago, a famous Iwate confection, packaged in a special edition for JPY 1,036 (eight pieces).
- Suizen Sake Cake for JPY 190, a moist cake infused with the renowned Suizen sake.
- Morioka Cold Noodles for JPY 540, allowing guests to recreate the traditional taste at home.
- Nanbu Senbei, crispy wheat crackers known for their nostalgic flavor.

Meet the Local Characters

On October 4th and 5th, the beloved Iwate mascots, "Oofuna-ton," along with the Tokyo debut of "Kamome no Sailor-kun," will be present to greet everyone and help raise awareness of Iwate’s charm. Their appearance schedule includes:

- October 4: 1:00 PM, 3:00 PM, 5:00 PM
- October 5: 10:00 AM, 12:00 PM, 2:00 PM, 4:00 PM

The first 1,000 visitors purchasing items will receive exclusive original stickers featuring "Kamome no Sailor-kun." Don’t miss out on this limited-time offer!

Why Visit Iwate?

Visitors to the market will not only enjoy shopping but also explore various attractions in Ofunato, such as 'Kamome Terrace' where one can find traditional and modern sweets, and local eateries offering exquisite seasonal seafood.

As we approach the fall season, now is the perfect time to discover and savor the many delights Iwate has to offer. With ongoing partnerships between Iwate Prefecture and JR East, the region's beauty is set to be unveiled even further in the coming months. Join us at the Iwate Direct Market and immerse yourself in the flavors and culture of this vibrant Japanese locale.