Vernors Unveils Nostalgic Boston Cooler for This Summer's Special Edition

Vernors Unveils the Boston Cooler



This summer, Vernors is thrilled to introduce a limited-time offering that is sure to tug at the heartstrings of Michigan residents. The new Vernors Boston Cooler embodies a rich tradition known widely among locals—a refreshing, nostalgic drink that perfectly captures the essence of summer in the Great Lakes State.

A Taste of Michigan's Classic



Rooted in Michigan's history since the 1800s, the Boston Cooler has long been a favorite. This iconic treat features a delightful blend of cool, creamy vanilla ice cream and Vernors Ginger Soda, creating a float that symbolizes the joyous spirit of summer. As the temperatures rise, nothing quenches thirst quite like indulging in this classic concoction.

Vernors has captured that beloved flavor in their new limited-edition Boston Cooler. This variety combines the sweet, slightly spicy notes of Vernors' signature ginger soda with the rich taste of vanilla. It's designed for those who wish to relive summer memories or create new ones with every sip.

Celebrate Summer with Vernors



For Kevin Schmitz, Director of Brand Marketing at Keurig Dr Pepper, this launch aligns perfectly with consumer trends. He stated, "The recent State of Beverages 2025 Trend Report revealed that nearly 44% of Americans are trying new beverages each month, especially among younger audiences. This curiosity for variety is a driving force behind our continuous innovation for beloved brands like Vernors."

The release of this special edition beverage couldn't come at a better time, just as Michiganders are eager to embrace summer. The Vernors Boston Cooler will be available exclusively within Michigan and the Toledo, Ohio area starting in July and continuing through September. Enthusiasts can find it in 12-pack cans, 2-liter bottles, and 20-ounce singles—ideal for an afternoon refreshment or a gathering with friends.

Perfect Ways to Enjoy



To experience the true essence of the Boston Cooler, enjoy it ice-cold directly from the can. For a classic twist, pour it over a scoop of vanilla ice cream, treating yourself to an authentic Boston Cooler float. Each sip promises to whisk you away into a world of nostalgia, making it a perfect summer indulgence.

So as the summer heat sets in, don’t miss out on this nostalgic flavor that’s been a staple for generations. Pick up a pack of Vernors Boston Cooler and savor the taste of Michigan’s heritage in every fizzy gulp.

With the new limited release, Vernors continues to evoke memories while inviting new fans to experience a cherished Michigan tradition. Whether you're at a summer picnic or lounging at home, this drink is sure to add a hint of joy to your day. Cheers to good times, great friends, and the unmistakable flavor of a true Michigan classic!

Topics Consumer Products & Retail)

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