Wyndham's Bold New Initiatives to Enhance Hotel Ownership and Performance

Wyndham Unveils Transformative Plans at Global Conference

Wyndham Hotels & Resorts, known as the largest hotel franchisor worldwide, has officially kicked off its much-anticipated 2025 Global Conference in Las Vegas. Thousands of stakeholders, including hotel owners, suppliers, and corporate executives, have gathered at the state-of-the-art Caesars Forum to hear about exciting new initiatives designed to optimize franchise performance and enhance guest experiences.

Putting Owners First

In his opening speech, Geoff Ballotti, President and CEO of Wyndham Hotels & Resorts, emphasized the company’s commitment to prioritizing the needs of hotel owners through innovative solutions that address their unique challenges. With an impressive franchisee retention rate nearing 96%, Wyndham is known for its OwnerFirst™ approach, and this year’s conference aims to further solidify that commitment.

Cutting-Edge Technology Solutions

Among the standout announcements, Wyndham revealed the enhanced Wyndham Connect PLUS, a state-of-the-art platform that incorporates AI to enrich the guest experience. The technology offers automated AI-driven text messaging and voice assistance, streamlining the process for guests to book rooms and ask questions. Additionally, self-service check-in capabilities free up valuable staff resources, enabling better service while reducing operational costs. Franchisees can pilot the platform at no cost through the end of the year, marking a significant step toward smarter hospitality management.

Moreover, the newly launched Wyndham Gateway acts as a centralized guest Wi-Fi portal that enables hotels to monetize Wi-Fi access while simplifying the enrollment process for loyalty programs. These innovations not only enhance the guest experience but also help create new revenue streams for hotel owners.

Streamlined Procurement Processes

Operational excellence is vital to guest satisfaction, which is why Wyndham is introducing Wyndham Marketplace and Wyndham PriceIQ. These tools streamline product sourcing and purchasing processes for franchisees, making it easier to find and acquire brand-approved products at discounted rates.

In line with addressing concerns over operational costs, Wyndham has partnered with sbe’s Everybody Eats program, allowing hotel owners to offer high-quality dining experiences without extensive kitchen equipment or staffing needs. Access to reliable and affordable insurance solutions is also a focus, as Wyndham has aligned with HUB International to help franchisees navigate the intricate world of insurance with ease while ensuring compliance with brand standards.

Revolutionary Rewards Program

Building upon its already acclaimed rewards program, Wyndham Rewards®, the company is now introducing Wyndham Rewards Experiences. This feature allows members to use their points to bid on exclusive live events in partnership with notable organizations such as Madison Square Garden and Radio City Music Hall. Moreover, the program will soon offer mobile ordering perks through a partnership with Applebee's, enabling Wyndham Rewards members to earn points while dining.

Wyndham also announced an evolution in its reimbursement strategy for free night stay redemptions. The new model will blend occupancy rates with guest satisfaction scores, further incentivizing hotels to provide exemplary guest experiences while retaining industry-leading reimbursement rates.