Y's and Traditional Weatherwear Release a Stylish Long Umbrella Collaboration
In an exciting collaboration, Japanese brand Y's has partnered with the iconic British label Traditional Weatherwear to unveil a striking long umbrella. This initial partnership brings together the unique perspectives of both brands, showcasing their shared commitment to quality and design.
The highlight of this umbrella collection lies in its bamboo-handled design, which represents the essence of Traditional Weatherwear. Each umbrella features a bold 'Y's' logo prominently displayed in bright red and black fabric, creating a visually captivating aesthetic. The combination of graphical and classical elements results in an umbrella that stands out while retaining sophistication.
Every detail has been meticulously crafted, with all metal components finished in a sleek black. The stick and tip are also made of bamboo, highlighting the natural materials used in the production. Placing the oversized 'Y's' logo involves careful alignment, reflecting the brand's dedication to high-quality design. This meticulous attention to detail helps cultivate a mature texture, resulting in an elegant umbrella suitable for both rain and shine.
Traditional Weatherwear has a rich heritage, having been founded in 1974 by the Mackintosh company in the UK. Initially, it focused on rubberized coats, but the brand has evolved to present modern outerwear that embodies contemporary British fashion. The name 'Weatherwear' signifies clothing that protects against the elements, beautifully representing the brand’s origins and core philosophy.
The collaboration features an enchanting color palette of red and black, symbolizing the bold approach both brands take. The bamboo handle is adorned with a plate and a tip, each showcasing 'Y's' branding. Moreover, the 'Y's' button on the band serves as a testament to the collaboration, masterfully blending both logos.
Y's, the original brand created by renowned designer Yohji Yamamoto in 1972, reflects his philosophy and vision in fashion. Rooted in the concept that women's clothing should be functional yet stylishly designed for independent women, Y's creates apparel that transcends trend cycles. This collection is characterized by well-considered cuts and silhouettes, emphasizing the textures of materials used. The interplay between the human body and clothing is essential, with attention given to the airiness, volume, and balance that garments create.
The atelier team, inspired by Yamamoto’s philosophy, continues to embody the brand’s identity and propose a collection of high-quality prêt-à-porter pieces that speak to the convergence of functionality and elegance. Y's innovative approach to fashion ensures that each piece tells a story while maintaining practicality in everyday wear.
For those interested in experiencing this elegant umbrella collection, the prior release will be held exclusively at Shibuya PARCO and online, starting April 25, with the official release on May 2. At a price of 30,800 yen, it represents an investment in both style and quality. For more information, visit the official websites of Y's and Traditional Weatherwear.
The highlight of this umbrella collection lies in its bamboo-handled design, which represents the essence of Traditional Weatherwear. Each umbrella features a bold 'Y's' logo prominently displayed in bright red and black fabric, creating a visually captivating aesthetic. The combination of graphical and classical elements results in an umbrella that stands out while retaining sophistication.
Every detail has been meticulously crafted, with all metal components finished in a sleek black. The stick and tip are also made of bamboo, highlighting the natural materials used in the production. Placing the oversized 'Y's' logo involves careful alignment, reflecting the brand's dedication to high-quality design. This meticulous attention to detail helps cultivate a mature texture, resulting in an elegant umbrella suitable for both rain and shine.
Traditional Weatherwear has a rich heritage, having been founded in 1974 by the Mackintosh company in the UK. Initially, it focused on rubberized coats, but the brand has evolved to present modern outerwear that embodies contemporary British fashion. The name 'Weatherwear' signifies clothing that protects against the elements, beautifully representing the brand’s origins and core philosophy.
The collaboration features an enchanting color palette of red and black, symbolizing the bold approach both brands take. The bamboo handle is adorned with a plate and a tip, each showcasing 'Y's' branding. Moreover, the 'Y's' button on the band serves as a testament to the collaboration, masterfully blending both logos.
Y's, the original brand created by renowned designer Yohji Yamamoto in 1972, reflects his philosophy and vision in fashion. Rooted in the concept that women's clothing should be functional yet stylishly designed for independent women, Y's creates apparel that transcends trend cycles. This collection is characterized by well-considered cuts and silhouettes, emphasizing the textures of materials used. The interplay between the human body and clothing is essential, with attention given to the airiness, volume, and balance that garments create.
The atelier team, inspired by Yamamoto’s philosophy, continues to embody the brand’s identity and propose a collection of high-quality prêt-à-porter pieces that speak to the convergence of functionality and elegance. Y's innovative approach to fashion ensures that each piece tells a story while maintaining practicality in everyday wear.
For those interested in experiencing this elegant umbrella collection, the prior release will be held exclusively at Shibuya PARCO and online, starting April 25, with the official release on May 2. At a price of 30,800 yen, it represents an investment in both style and quality. For more information, visit the official websites of Y's and Traditional Weatherwear.
Topics Consumer Products & Retail）
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