#United States #Chicago #Digital Marketing #commercial real estate #RealtyAds

Transformative AI Insights in Commercial Real Estate Leasing

RealtyAds, a pioneering platform built for the commercial real estate (CRE) sector, recently unveiled its compelling report entitled "Filling the Gaps: Transforming Leasing Efficiency in CRE with Digital Marketing and AI." This report reveals how artificial intelligence (AI), automation, and digital marketing are reshaping the landscape of leasing, particularly in light of evolving vacancy rates, protracted deal cycles, and the inadequacies of traditional outreach methods.

Understanding Current Market Challenges

As it stands, the commercial real estate market faces considerable challenges with increasing vacancy rates: 18.8% in office spaces, 7.4% in industrial properties, and 4.4% in multifamily units. These statistics starkly highlight the disconnect between premium properties and the prospective tenants, exacerbated by limited broker capacity and outdated engagement strategies. Traditional methods have become ineffective, reaching only a small fraction of the broker market, despite brokers overseeing more than 90% of CRE transactions.

Modern tenants have shifting expectations as well; with 70% of the leasing journey completed online before any broker interaction and 88% of decision-makers conducting research digitally, having a strong online presence has transitioned from a luxury to a necessity.

The Digital-First, AI-Enabled Approach

The findings in the report emphasize that AI-infused digital marketing strategies have now become fundamental rather than optional. RealtyAds empowers CRE teams to seamlessly connect listings with brokers and potential tenants most likely to engage. This innovative approach has resulted in impressive statistics reported by leasing teams utilizing RealtyAds, including:

• - 5x increase in broker engagement within the first 30 days
• - 30% reduction in lease execution time across major markets
• - 18% year-over-year increase in closed deals

This level of engagement is facilitated through AI capabilities that optimize audience targeting and ensure properties maintain visibility across platforms like Google and LinkedIn, where decision-makers are often active.

Real-World Case Studies Demonstrating Success

To further corroborate the effectiveness of their platform, RealtyAds included two case studies in the report that showcase its practical application in diverse markets:

• - Industrial Case Study – Brooklyn, NY: A national ownership group faced stagnation with a significant tenant prospect. By incorporating an AI-driven leasing platform that integrated with their CRM, they successfully rekindled discussions through targeted digital campaigns, resulting in the revival and closing of a deal within two months.

• - Office Case Study – San Francisco, CA: A leading brokerage team utilized an AI-native advertising solution to track tenant interest and refine their outreach efforts based on real-time insights. Over four months, they generated over 30 targeted touchpoints that led to increased visibility and expedited lease execution.

The Metrics Behind the Performance

The report introduces key metrics to assess leasing efficiency, termed Full-Funnel Leasing Metrics. These encompass:

• - Tenant Reach: The number of target tenants exposed to listings, with RealtyAds reporting approximately 234 C-suite decision-makers reached monthly in top markets.
• - Broker Engagement: Clients frequently report a 4.8x increase in broker interaction within one month of implementation.
• - Deals Found, Advanced, Closed (FAC): RealtyAds touts substantial figures including $5.56 billion found, $10.5 billion advanced, and $1.49 billion closed, demonstrating their influence across all deal cycle phases.

The Road Ahead for CRE Operations

As competition heats up among office, industrial, and multifamily sectors, the disparity between those leveraging digital strategies and those lagging will only grow. The findings from the "Filling the Gaps" report highlight that utilizing AI and automation is crucial for CRE success. RealtyAds enables teams to maximize property exposure, enhance tenant and broker engagement, and streamline the deal-making process.

For those interested, the full report is readily accessible for download at RealtyAds Report. The document includes valuable insights into leasing benchmarks, practical case studies, engagement metrics, and guidance on successfully integrating AI and automation within leasing strategies.

About RealtyAds

RealtyAds is an AI-centric commercial real estate platform that was founded by industry veterans. It offers in-depth market intelligence, real-time budget optimization, and continuous engagement throughout the leasing cycle, serving clients across 10 countries and 125 markets. The company is committed to helping CRE professionals find, advance, and successfully close deals, all while maintaining top-tier security standards as evidenced by its SOC 2 Type 2 certification.

For more about RealtyAds, visit their official website at RealtyAds.com.

For media inquiries, contact Caitlin Adam at [email protected].