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Jaeger-LeCoultre Expands Its Presence in Ginza, Tokyo

Jaeger-LeCoultre is set to enhance its presence in one of Asia's most luxurious districts, Ginza, by opening a new flagship boutique on August 20, 2026. This new location will replace the existing Ginza Namiki Boutique, which will close its doors on August 16, 2026. The new address is located at 5-5-15 Ginza, Chuo City, Tokyo.

A Reflection of Mastery

The flagship boutique has been designed to embody the spirit of the Jaeger-LeCoultre manufacture located in the Vallée de Joux, Switzerland. Upon entering the new space, guests will be greeted with an immersive experience that reflects the rich history of watchmaking and the exceptional craftsmanship that has defined the brand for over 190 years. The boutique will showcase a range of high complications and iconic timepieces, providing an opportunity to witness the brand's legacy and savoir-faire in action.

4th Floor: Atelier d’Antoine

Highlighting the brand’s commitment to education and immersion in the art of watchmaking, the boutique will also feature Japan's first Atelier d’Antoine. This interactive learning program will allow visitors to observe the assembly of watch movements and even engage in practical experiences that provide insight into the intricate world of horology. The Reverso Workshop will further deepen participants' understanding of watch manufacturing through hands-on activities, making it a unique opportunity for enthusiasts and novices alike.

Two Distinct Boutiques, Two Unique Experiences

With the opening of this new flagship location, Jaeger-LeCoultre will operate two distinct boutiques within Ginza: one will be the flagship store along Namiki Street, showcasing the maison’s heritage and watchmaking traditions, while the GINZA SIX boutique will feature a more modern aesthetic, offering a broad collection that resonates with contemporary sensibilities. Through these two uniquely conceptualized boutiques, the brand will communicate its rich tradition alongside its modern innovations.

Key Information

• - Opening Date: August 20, 2026
• - Location: 5-5-15 Ginza, Chuo City, Tokyo
• - Business Hours: 11:00 AM to 7:00 PM

Jaeger-LeCoultre, renowned as the watchmaker among watchmakers™, has been a beacon of innovation and creativity since 1833. Inspired by the tranquil nature of the Vallée de Joux, the manufacture excels in the creation of complex mechanisms and precision, making it a standout in the world of horology. With over 1,400 calibers and more than 430 patents, Jaeger-LeCoultre embodies a persistent spirit of innovation. The brand's master watchmakers utilize over a century of accumulated expertise to design, manufacture, and decorate precise mechanisms, blending centuries of know-how and passion to connect the past with the future. The manufacture, which gathers 180 different specialized skills under a single roof, combines craftsmanship with elegant design, infusing life into high-end timepieces.

For further information, visit Jaeger-LeCoultre’s Official Website or contact Jaeger-LeCoultre at 0120-79-1833.