Exciting Hong Kong Sweets POPUP in Ginza!
Get ready, dessert lovers! From August 20 to August 31, 2025, the renowned Heigei (喜記) will be showcasing a limited-time Hong Kong sweets popup store at the first floor of EXITMELSA. Run by Tanaka Corporation, headquartered in Sumida, Tokyo, this delightful experience promises to bring authentic flavors straight from Hong Kong to the heart of Ginza.
A Sweet Success Story
This isn't the first time Heigei has dazzled the folks of Ginza with its popup. The inaugural event in May 2025 was a remarkable hit, where over 2,400 pieces were sold within just 12 days, attracting more than 1,000 sweet-toothed customers. One standout among the offerings, the Butter Bo Lo Bun, sold out every single day, cementing its status as a crowd favorite.
Building on this overwhelming success, this year's event will expand with an enriched product lineup that includes even more delectable treats beloved by fans of Hong Kong sweets.
Delicious Offerings to Look Forward To
- - Butter Bo Lo Bun (バターボーローバン) - A hallmark of Hong Kong desserts, this sweet delicacy features a golden cookie crust and fluffy bread with rich, hand-selected butter sandwiched in between. Each bun is meticulously prepared daily by skilled artisans.
- - Hong Kong Egg Tarts (香港エッグタルト) - No feast of Hong Kong sweets is complete without these classic egg tarts. Made with a crispy pastry shell and filled with a creamy custard made from fresh eggs, each tart is crafted with care.
- - Brown Sugar Malai Gao (黒糖マーラーカオ) - This luxurious steamed cake combines the deep sweetness of brown sugar with the rich creaminess of fresh cream, creating a delightful explosion of flavors in every bite, accented by a hint of custard.
- - Yangzhi Ganlu (ヨンジーガムロ) - Originating from Hong Kong, this sumptuous mango dessert is a delightful mix of coconut milk, fresh fruit chunks, and tapioca pearls, creating a melt-in-your-mouth sensation.
A Shop with Heart
The Hong Kong Sweets POPUP by Heigei aims to offer delicious experiences that resonate with the feeling of gifting. The logo design reflects this sentiment, symbolizing a heartfelt intention to deliver delightful sweets to customers, and to share happiness with their loved ones.
Shopping Details
- - Butter Bo Lo Bun: 640 JPY (tax included)
- - Bo Lo Bun (without butter): 584 JPY (tax included)
- - Hong Kong Egg Tart: 464 JPY (tax included)
- - Brown Sugar Malai Gao: 464 JPY (tax included)
- - Yangzhi Ganlu: 770 JPY (tax included)
This is not just a treat for your taste buds; it's an experience you won't want to miss! If you’re a media representative or interested in partnership, feel free to reach out.
Contact Information
Tanaka Corporation
Sales Department Nakamura Toyokazu
E-mail:
[email protected]
TEL: 03-3631-5186
Location of Heigei Ginza Store
104-0061 Tokyo, Chuo-ku, Ginza 5-7-10, EXITMELSA 7F
Visit our website
Reserve a table
We look forward to welcoming you to a world of exquisite Hong Kong sweets!