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Mamava and SimpliFed: A New Era in Lactation Support

In a remarkable initiative aimed at improving maternal health, Mamava, the creator of innovative freestanding lactation pods, has teamed up with SimpliFed, a prominent telelactation service provider. This partnership was launched on International Board Certified Lactation Consultant Day (IBCLC Day) to underscore the vital link between nursing professionals and new parents. This collaboration introduces a groundbreaking feature in Mamava’s app that will facilitate instant access to lactation consultations. Parents can now book appointments directly through the app using SimpliFed’s technology, which offers automated verification of insurance eligibility and ensures rapid scheduling within a 24-hour timeframe.

The availability of personalized lactation support is crucial given that research from the Centers for Disease Control and Prevention (CDC) indicates that many mothers, around 60%, stop breastfeeding earlier than they had intended. The American Academy of Pediatrics and the World Health Organization recommend exclusive breastfeeding for the first six months of a child’s life, with a continuation of breastfeeding well into the second year and beyond. Despite high initiation rates, a significant drop-off occurs as new parents encounter common challenges, such as difficult latching, pain, and the struggle of juggling work with parenting duties. Timely intervention from lactation consultants has been shown to correlate with prolonged breastfeeding duration and improved health outcomes for both the parent and child, making such support essential.

As Andrea Ippolito, CEO and founder of SimpliFed, articulated, this partnership is a testament to both companies’ shared mission. They aim to make baby feeding care more accessible and devoid of judgment, which is increasingly important in light of new data that reveals a quarter of mothers are postponing their prenatal care due to limited access to qualified maternal healthcare professionals. By incorporating virtual lactation consulting into their services, Mamava and SimpliFed are effectively dismantling geographical and scheduling obstacles, offering timely, expert assistance to parents wherever they may be—whether at airports, home, or in the office.

Since its debut in 2016, the Mamava app has transitioned from being a mere pod locator to a comprehensive resource, now providing information on over 10,000 lactation spaces across the nation, soothing sounds for milk letdown, insights into lactation laws, and encouraging messages from fellow breastfeeding parents. Christine Dodson, co-founder and CEO of Mamava, noted that the organization's creation was centered around empowering parents to meet their feeding goals, regardless of their circumstances. The synergy with SimpliFed further extends this support beyond the physical lactation spaces, making expert lactation care accessible from anywhere.

The integration of SimpliFed’s virtual services into the Mamava app also introduces a new employee benefit that employers can provide, aiming to enhance staff retention, productivity, and overall family well-being. As Mamava continues to innovate in the space of maternal health, its partnership with SimpliFed represents a significant leap toward ensuring that parents feel supported at all stages of their breastfeeding journey.

To explore more about Mamava, visit www.mamava.com and for details about SimpliFed, check www.simplifed.com.