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Ubiden Advances to the Finals in Japan Mobility Show 2025 Pitch Contest

Ubiden Inc., headquartered in Minato, Tokyo, has successfully reached the finals of the "Japan Mobility Show 2025 Startup Future Factory Pitch Contest & Awards". The event is organized by the Japan Automobile Manufacturers Association and is one of the largest mobility events in Japan, taking place on October 31, 2025, at Tokyo Big Sight.

Background of the Pitch Contest

With the theme "with Mobility: Expanding Experiences and New Systems," Ubiden will present its innovative EV charging service, WeCharge. The company has passed the preliminary rounds and is now among the top 15 competitors in the Middle/Later stage category. The judging panel will consist of notable venture capital partners, executives from mobility-related companies, and industry experts who will evaluate the presentations based on the founders’ visions, business potential, and value offered to customers.

Ubiden's Vision for the Future of Mobility

According to surveys, approximately 90% of EV owners in Japan live in single-family homes, where they can conveniently charge their vehicles at home. However, in Japan, around 25 million households reside in multi-unit dwellings, which account for nearly 45% of all homes. In Tokyo, about 5 million households (approximately 72%) live in apartments, many of which lack the infrastructure to allow for home charging of EVs.

Ubiden aims to create a power environment where users can freely utilize their "own electricity" anytime and anywhere. Their EV charging service, WeCharge, installs one charging outlet per parking space, allowing for the intelligent management of multiple outlets, providing a charging environment comparable to that of single-family homes within apartments.

The company boasts impressive installations in existing condominium complexes by maintaining cost-effective large-scale setups and efficient energy management for EV charging. Utilizing the fact that 80% of its employees are EV owners, Ubiden thoroughly supports the process of obtaining consensus in board meetings, annual meetings, and resident briefings. This firsthand experience provides vital insight into the importance of home charging and helps promote the adoption of their service in apartment complexes.

Summary of Final Pitch Event

• - Date and Time: October 31, 2025, from 15:40 to 16:30 (Second Session)
• - Venue: Tokyo Big Sight, West Exhibition Hall, Atrium Talk Stage
• - Category: Middle/Later Stage
• - Theme: with Mobility: Expanding Experiences and New Systems
• - Scheduled Presentation Time: 16:20

Ubiden is committed to contributing to the achievement of the government’s goal of having 100% electric vehicles in new car sales by 2035 and realizing a "Zero Emission Tokyo" by promoting the establishment of EV charging infrastructure in residential buildings. Their efforts aim to facilitate the widespread adoption of electric vehicles and contribute to a decarbonized society.

About the Japan Mobility Show 2025 Startup Future Factory

You can learn more about the event on the official website: Japan Mobility Show 2025.

About Ubiden Inc.

Ubiden Inc. envisions a world where users can freely utilize "their electricity" anytime and anywhere, without hesitation towards location or the environment. The company blends energy and technology to provide innovative services.

• - CEO: Norio Yamaguchi
• - Established: April 19, 2019
• - Headquarters: 4th Floor, Bizflex Azabu-Juban, 1-1-14 Mita, Minato, Tokyo
• - Main Business: Management and operation of the electric vehicle charging service WeCharge
• - Corporate Website: Ubiden
• - WeCharge Site: WeCharge