#Japan #Product Development #Minato, Tokyo #TECH PLAY-X #Daiki Hachisuka

Understanding Product Managers' Evolving Role for Business Success

On July 24, 2026, a pivotal online event hosted by TECH PLAY-X will delve into the dynamic role and responsibilities of Product Managers (PM) in product development and business growth. Titled "Why Aren't PMs Achieving Business Growth? Insights from Daiki Hachisuka, Author of 'The Textbook for Winning Product Development,'" this event aims to provide valuable discussion centered on the relationship between PMs and effective product delivery in the tech industry.

As the event coincides with the upcoming release of Hachisuka's book, which is set for July 22, 2026, participants can expect robust conversations around how PMs can bridge the gap between customer value realization and meaningful business outcomes. Despite having talented teams and refined development processes, many organizations find themselves struggling to convert their efforts into tangible growth. This phenomenon raises critical questions about the true scope of a PM's responsibilities in today's competitive landscape.

Event Background

The narrative around PM responsibilities has traditionally focused on delivering customer value. However, there is a growing recognition that PMs must also contribute towards broader business growth. This insight aligns with the core arguments anticipated in Hachisuka's work, which emphasizes the necessity for PMs to expand their horizons from merely ensuring customer satisfaction to strategically propelling organizational growth. In light of this, the forthcoming event aims to explore essential facets of product development that relate directly to business expansion.

Event Overview

The event will feature an engaging online panel discussion between author Daiki Hachisuka and Youichi Sugai, the Product Manager at TECH PLAY. Together, they will explore critical topics such as:

• - Why competent teams sometimes fail to yield significant business results.
• - The disconnect that often exists between management and development.
• - How deeply PMs should engage in the growth trajectory of their businesses.

This event is designed for professionals who are grappling with the challenges of transforming product development into successful business initiatives.

Who Should Attend?

This event is especially relevant for:

• - Professionals struggling to see expected results in product development.
• - Those facing challenges in aligning development teams with business and governance.
• - Individuals seeking to balance customer value with development priorities.
• - Responsible parties for new business or product development eager to gain insights into driving business growth.

Event Details

Date & Time

July 24, 2026
12:00 – 13:00 (JST)

Format

Online

Registration Fee

Free

Hosted by

TECH PLAY

Co-hosted by

Newbee

Register Here

Event Registration

The Value Proposition

This event will inspire participants to reassess their product development strategies and consider how their decision-making can contribute to business success. As AI continues to enhance development speed, PMs are being called to guide product development with a broader business perspective, beyond just customer value realization. By drawing on Hachisuka's insights and real-world experiences, attendees will have the opportunity to critically evaluate the roles and responsibilities expected from PMs today.

Messages from the Guest Speakers

Daiki Hachisuka, CEO of Newbee Inc.
"The ease of creating a product has significantly increased, yet the challenge of producing something genuinely used and commercially viable has heightened. Success in product development cannot solely rely on optimizing processes; PMs must engage strategically with both business and development teams, understanding where their responsibilities lie. I am eager to explore these questions together with all participants during this event."

Nao Sakamoto, Planner at TECH PLAY-X
"At TECH PLAY-X, we've organized numerous events around product development. While there's ample discussion about the PM role, few have focused on the vital question of what it means to take responsibility for business growth. Engaging with Hachisuka's critical perspectives, we aim to facilitate deeper discussions that prompt participants to reflect on their own responsibilities and decision-making processes."

For more details, please visit TECH PLAY or TECH PLAY Branding. Join us for an enlightening discussion that promises to redefine the essential qualities of Product Managers in today’s technology landscape.