#Japan #Tokyo #Riviera #Moomin Arabia #Simple Joy

Moomin Arabia's Exciting New Adventure: The 'Riviera' Series

The beloved Moomin family is embarking on a new summer adventure with the launch of Riviera, a five-part seasonal series by Moomin Arabia. This delightful collection will kick off with the first chapter, Holiday Rush, available worldwide on May 6, 2026. The essence of this collection captures the lively moments as the Moomin family prepares for their summer vacation, showcasing the joy and excitement of travel.

Moomin Arabia, a lifestyle brand from Finland operated by Fiskars Japan Co., deeply honors the whimsical world created by Tove Jansson. This new series highlights the contrasts between the joyful preparations for vacations and the peaceful moments found in everyday life. The collection also features a special Japanese limited edition mug titled Simple Joy, which will be released on April 22, 2026, to celebrate the simple pleasures in life.

The Riviera Series: An Ongoing Journey

The Riviera series draws inspiration from the 1955 comic Southward Adventure, where the Moomin family faces humorous challenges while vacationing at a coastal resort. The setting portrays the Mediterranean coastline, stretching from southern France to northwestern Italy, known for its glamorous vacation spots. Designed as a five-year journey, the first chapter, Holiday Rush, focuses on the chaotic yet joyful preparations made by the Moomin family as they head off to their summer getaway.

The Holiday Rush Collection: Kicking Off Summer

The inaugural collection, Holiday Rush, encapsulates the bustling excitement of the summer vacation season. In the original comic, the Moomin family prepares for their journey with humor reflecting Tove Jansson’s own travel experiences in the 1950s. The collection captures this essence through vibrant designs, depicting various family members, from Moomin Dad joyfully bouncing on a bursting suitcase to Moomin Mom carefully selecting travel essentials. The artwork also pays homage to elements from another comic, Moomin Goes to Sea, enriching the storytelling experience.

Featuring an array of products, including mugs, plates, trays, paper napkins, kitchen towels, mini mugs, tote bags, and thermos bottles, the Holiday Rush collection is designed for both summer travel and everyday use.

As a unique touch, mugs and plates in this collection will feature the playful message, 'The key is under the window-sill!', symbolizing the warmth of the Moomin family's hospitality and their open doors, even in their absence.

Simple Joy: A Special Mug for Japan

In tandem with the Holiday Rush collection, Moomin Arabia will release the Simple Joy mug, a Japanese exclusive designed to reflect the serene charm of life in Moomin Valley. This limited edition captures small, precious moments of happiness and tranquility, aligning perfectly with the Japanese culture's appreciation for such values.

Inspired by various Moomin comics, the illustrations depict enjoyable scenarios such as Moomin peacefully fishing with Snufkin, Moomin Dad relaxing, and Moomin Mom tending to her roses. Each design gently conveys the importance of savoring little joys amid daily hustle.

The Simple Joy mug serves as a gentle reminder amidst life’s busyness, inviting users to pause for a moment of solace during leisurely breakfasts or quiet afternoon coffee breaks.

Product Details: Available Soon!

Moomin Holiday Rush Summer 2026 - Release Date: May 6

• - Mug (0.3L): ¥4,500 (tax included ¥4,950)
• - Plate (19cm): ¥4,500 (tax included ¥4,950)
• - Thermos (0.45L): ¥3,500 (tax included ¥3,850)
• - Mini Mug: ¥1,500 (tax included ¥1,650)
• - Tray (27x20cm): ¥3,500 (tax included ¥3,850)
• - Paper Napkin: ¥1,000 (tax included ¥1,100)
• - Kitchen Towel (50x70cm): ¥2,300 (tax included ¥2,530)
• - Tote Bag: ¥2,700 (tax included ¥2,970)
• - Cosmetic Bag: ¥3,500 (tax included ¥3,850) (Available after this summer)
• - Flat Cosmetic Bag: ¥1,800 (tax included ¥1,980) (Available after this summer)
• - Keychain: ¥1,000 (tax included ¥1,100)

Simple Joy - Release Date: April 22

• - Mug (0.3L): ¥4,000 (tax included ¥4,400)

Where to Buy

Products will be available through:

• - Moomin Arabia Official Online Store
• - Iittala | Arabia Daimaru Tokyo Store (opening May 1)
• - Iittala Store
• - Moomin Valley Park
• - Moomin Shops
• - Other retail outlets
• - Note: Some items will be available in batches as they arrive. The 0.3L mug and 19cm plate from the Holiday Rush collection will be widely available, while other items will be exclusive to the official online store and Iittala | Arabia Daimaru Tokyo Store.

By bringing joy into daily lives and celebrating simple moments, Moomin Arabia continues to enchant fans around the world with their unique charm.