#Zoomlion #Saudi Arabia #Riyadh #Heavy Industry

Zoomlion's Bold Move in Saudi Arabia

On December 19, 2024, Zoomlion Heavy Industry Science & Technology Co., Ltd. hosted an impactful event in Riyadh, Saudi Arabia, aimed at enhancing global expansion efforts through localized innovations. This gathering saw the introduction of 24 newly localized products and advanced smart construction solutions, highlighting Zoomlion's dedication to tailored technological advancements in the region.

A Showcase of Innovation

The event featured products across seven key categories of construction equipment, including mobile cranes, tower cranes, concrete machinery, earth-moving platforms, aerial work platforms, industrial vehicles, and more. Notably, Zoomlion also presented three intelligent solutions designed explicitly for mining, nuclear power plants, and infrastructure projects, alongside five core smart systems.

Zhan Chunxin, Chairman and CEO of Zoomlion, actively engaged with clients during the event, discussing product quality, service efficiency, and spare part support. Additionally, he visited local construction projects, strengthening relationships with Saudi clients. His presence underscored the company's commitment to deepening cooperation and addressing the evolving needs of the Saudi market.

Adapting to Local Conditions

Recognizing the unique operational environment in Saudi Arabia, Zoomlion has designed its products for precise adaptation to local conditions and work practices. All products undergo thorough testing and verification to align with the common driving habits of Saudi operators, ensuring a comfortable operating experience.

Trust in Zoomlion's capabilities was evident, as Shawaf, Vice President of SHAWAF Company, praised the decade-long partnership as a testament to mutual trust and success. He expressed optimism that this event would further boost communication among industry peers and solidify ongoing collaboration to achieve shared success.

A Key Player Since 2006

Since entering the Saudi market in 2006, Zoomlion has cemented its role as a significant player in the region. In 2021, the company established a local subsidiary, expanding its service network to include 16 branches under the framework of “1+11+4”. This structure facilitates comprehensive services, timely technical support, and efficient spare parts delivery, reinforcing Zoomlion's reputation as a reliable partner in the region. Over the years, Zoomlion's strategic presence has contributed to consistent growth and strengthened customer relationships.

A Crucial Market for Global Strategy

The Saudi market remains a pivotal region for Zoomlion's global strategy and serves as a critical platform for advancements in localized technology and mutual growth. Through continuous product and service innovations, Zoomlion aims to deliver premier customer experiences in Saudi Arabia and neighboring regions, enhancing its competitive edge. The company’s ongoing efforts reflect its commitment to adapting its offerings, driving forward with a vision of achieving both customer satisfaction and operational excellence in a rapidly developing market.