LIVE BOARD Announces Appointment of New President, Shifting Corporate Strategy
In an important move for its future, LIVE BOARD Co., Ltd., based in Shibuya, Tokyo, has announced plans to appoint Akiyoshi Tanaka as its new President at the Board of Directors meeting scheduled for January 14, 2026. This decision is pivotal for the company's direction and is expected to be officially confirmed during the upcoming shareholder meeting on January 30, 2026, followed by another Board meeting on February 2, 2026.
Akiyoshi Tanaka comes to LIVE BOARD with significant experience, having previously served at Dentsu Inc., one of the leading advertising agencies in Japan. His appointment as President reflects the company's goal to enhance its leadership and adapt to the rapidly changing landscape of digital out-of-home (OOH) advertising.
As of February 2, 2026, LIVE BOARD's executive team will include a mix of experienced and new members. Alongside Tanaka, Tetsuya Ito will continue as Vice President while numerous seasoned directors will support the operational strategies. This robust leadership team is expected to steer the company towards further innovation in the field of digital advertising.
LIVE BOARD has made a name for itself in the advertising sector, particularly with its data-driven digital OOH ad network. The company was the first in Japan to implement impression-based delivery according to Visibility Adjusted Contacts (VAC), a metric recommended by the OOH Global Measurement Guidelines. This innovation allows for more accurate targeting and verification of ad effectiveness - a significant advantage in today's fluctuating environments, such as during the COVID-19 pandemic.
The company's unique approach focuses on understanding not only how many individuals may see an ad but also the potential interactions they could have with it. This is achieved through comprehensive data analysis combined with large-scale big data from major carriers across Japan. This allows for unprecedented opportunities for targeting based on demographics such as age and gender, which were previously challenging to implement in traditional OOH advertising.
The strategic decisions being made at LIVE BOARD indicate a strong commitment to leading the digital OOH market through innovation. Under Tanaka's leadership, the company aims to leverage its advanced technologies and data strategies to better engage audiences and provide advertisers with more effective platforms.
Overall, the appointment of Akiyoshi Tanaka marks a significant milestone for LIVE BOARD as it prepares to navigate through the evolving trends in advertising and digital engagement, placing itself at the forefront of the industry in Japan.
With the company's upcoming meetings to finalize this leadership transition, all eyes will be on LIVE BOARD as stakeholders eagerly await its next steps in the competitive advertising arena. The journey into a new era under Tanaka promises to be transformative, setting the stage for future growth and innovation in OOH advertising.
Akiyoshi Tanaka comes to LIVE BOARD with significant experience, having previously served at Dentsu Inc., one of the leading advertising agencies in Japan. His appointment as President reflects the company's goal to enhance its leadership and adapt to the rapidly changing landscape of digital out-of-home (OOH) advertising.
As of February 2, 2026, LIVE BOARD's executive team will include a mix of experienced and new members. Alongside Tanaka, Tetsuya Ito will continue as Vice President while numerous seasoned directors will support the operational strategies. This robust leadership team is expected to steer the company towards further innovation in the field of digital advertising.
LIVE BOARD has made a name for itself in the advertising sector, particularly with its data-driven digital OOH ad network. The company was the first in Japan to implement impression-based delivery according to Visibility Adjusted Contacts (VAC), a metric recommended by the OOH Global Measurement Guidelines. This innovation allows for more accurate targeting and verification of ad effectiveness - a significant advantage in today's fluctuating environments, such as during the COVID-19 pandemic.
The company's unique approach focuses on understanding not only how many individuals may see an ad but also the potential interactions they could have with it. This is achieved through comprehensive data analysis combined with large-scale big data from major carriers across Japan. This allows for unprecedented opportunities for targeting based on demographics such as age and gender, which were previously challenging to implement in traditional OOH advertising.
The strategic decisions being made at LIVE BOARD indicate a strong commitment to leading the digital OOH market through innovation. Under Tanaka's leadership, the company aims to leverage its advanced technologies and data strategies to better engage audiences and provide advertisers with more effective platforms.
Overall, the appointment of Akiyoshi Tanaka marks a significant milestone for LIVE BOARD as it prepares to navigate through the evolving trends in advertising and digital engagement, placing itself at the forefront of the industry in Japan.
With the company's upcoming meetings to finalize this leadership transition, all eyes will be on LIVE BOARD as stakeholders eagerly await its next steps in the competitive advertising arena. The journey into a new era under Tanaka promises to be transformative, setting the stage for future growth and innovation in OOH advertising.
Topics Consumer Products & Retail）
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