Exciting Limited-Time Beef Bowl Happy Hour Launch in Chiba Prefecture!

Matsuya Foods, headquartered in Musashino, Tokyo, has announced a fantastic new promotion exclusive to its 72 locations in Chiba Prefecture, named the "Beef Bowl Happy Hour." Running from January 20 to March 2, 2026, this limited-time initiative will offer all beef bowl items at a ¥70 discount between the hours of 3 PM and 6 PM.

A Perfect Time to Enjoy Matsuya's Beef Bowl

Whether you missed lunch or are looking for an early dinner, this happy hour provides the ideal opportunity to savor Matsuya's signature beef bowls. It is a great choice for those needing a late lunch break during work, an early dinner on the way home, or a quick snack before returning home. Decisions such as “I want a light meal!” or “I need something substantial!” can easily be satisfied with the beef bowls available at a more affordable price during this time.

All Beef Bowl Options Included in the Promotion

The discount applies to every type and size of beef bowl on the menu, ensuring that everyone can find something they like. From the classic beef bowl to various topping options, this promotion is designed to make daily meals more accessible and enjoyable. Residents of Chiba are encouraged to take advantage of this unique opportunity and indulge in the Beef Bowl Happy Hour.

Promotion Details:

- Name: Chiba Prefecture Exclusive Beef Bowl Happy Hour
- Duration: January 20, 2026 (Tuesday) to March 2, 2026 (Monday) from 3 PM to 6 PM
- Contents: All beef bowl items will be available at a ¥70 discount (valid for both in-store and takeout).
- Applicable Products: Includes classic beef bowl, spicy topped beef bowls, and variations like the Kimchi Beef Bowl and Cheese Beef Bowl among others.
- Participating Locations: 72 Matsuya locations in Chiba Prefecture (excluding service areas and Narita Airport store).

Important Notes:

- Not all stores may participate in this promotion.
- This discount cannot be combined with other coupons or discounts, but you can use side menu free service vouchers.
- For takeout, there will be an extra charge for miso soup.
- Orders can be made via store vending machines, tablets, drive-thrus, or the Matsuya official app (Matsuben Net and mobile ordering).
- Delivery services will still operate at regular prices.

Get the Best Deals!

To further enhance your dining experience, the Matsuya official app offers a selection of exciting coupons and the benefit of ordering through Matsuben Net. Check it out at Matsuya Foods Official App.

Additionally, Matsuya provides a variety of cashless payment options, allowing customers to earn rewards and enjoy cash-back benefits. More details can be found at Cashless Payment Information.

For exclusive store promotions and free rice refills at certain locations, visit Store Campaigns.

Stay updated with Matsuya by following their official X (previously Twitter) account: @matsuya_foods. They regularly share news about new menus, special campaigns, local information, and more exciting stories!