#Japan #Shibuya #Back Market #Premium Grade #Refurbished Phones

Back Market's New Premium Grade Option

Back Market Japan, a prominent marketplace for refurbished electronics, announced today the addition of a "Premium Grade" option for its refurbished iPhone models. This new classification includes the iPhone 11 series models, as well as the mini, Plus, Pro, and SE versions, which will now be available for consumers seeking higher quality pre-owned devices.

Historically, Back Market segmented its refurbished products into three categories: A Grade (like new), B Grade (good condition), and C Grade (acceptable). With the introduction of the Premium Grade, Back Market has taken a significant step forward, offering the best visual quality available in the refurbished marketplace. Premium Grade devices are rigorously tested and cleaned by professionals, ensuring that they function properly and maintain high aesthetic standards.

Devices classified as Premium Grade are constructed using 100% original Apple parts, guaranteeing a battery capacity of over 90%. This ensures that customers experience prolonged usage without compromising on performance. Only select vendors who meet Back Market's strictest standards can offer this Premium Grade to consumers.

Beyond their aesthetic quality, Premium Grade devices ensure a comprehensive inspection process. Each refurbished item undergoes a quality control checklist consisting of 28 categories to verify that all products are in perfect working order. This meticulous process ensures that there are no discrepancies in functionality across grades.

Insights from Back Market's Consumer Research

Back Market's recent survey of over 1,000 participants revealed pivotal insights into smartphone purchasing behavior. The primary reason for upgrading smartphones was cited as poor battery performance, with 69% of respondents selecting this as their main concern. Additionally, price (61.1%) and battery life (52.8%) were identified as the top priorities during the buying process.

The demand for enhanced battery options has led to a notable trend; since the introduction of the "new battery" option last October, these requests have constituted approximately 10% of smartphone sales. The Premium Grade option further addresses this growing demand, assisting consumers in making sustainable, value-driven purchasing decisions when upgrading their devices.

User Experience on the Back Market Platform

Users can easily find the Premium Grade option by clicking on the battery category within the product pages. When this grade is sold out or unavailable, the status will display as “out of stock.” This accessibility reflects Back Market's commitment to simplifying the purchasing experience while promoting high-quality refurbished products.

About Back Market Japan

Founded in November 2014 in France, Back Market has become a unicorn company specializing in refurbished electronics, including smartphones and laptops. The organization has built a massive global presence, operating in 17 countries, including significant markets in Asia, Europe, and the U.S.

Back Market is dedicated to maintaining high quality standards through stringent vendor evaluations and the sharing of refurbishment techniques. The company provides consumers with a one-year operational guarantee and a 30-day money-back guarantee at no additional cost, reinforcing buyers’ confidence in their refurbished purchases.

In April 2023, Back Market received B Corporation certification, validating its commitment to sustainable business practices. By promoting the use of refurbished products, Back Market aims to reduce environmental impacts, minimizing the resource consumption and waste associated with the production of new electronics. The company supports eco-friendly initiatives, having established its mission to contribute positively to the environment while providing affordable yet high-quality refurbished products to its customers. You can learn more about their offerings at Back Market.