Experience the Beauty of Spring at the 'SPRING SWING 2026' Fair in Tokyo

Starting from March 20, 2026, four Tsutaya Bookstore locations in Tokyo will come alive with the beauty fair titled 'SPRING SWING 2026 - Choosing Light this Spring.' Running until April 7, this event celebrates the arrival of spring, a season full of anticipation and slight anxiety as nature awakens. The fair will offer a range of products in beauty, wellness, art, and lifestyle to help attendees embrace this transformative season in their unique way.

Participating Locations

The distinguished participating bookstores are:

- Daikanyama Tsutaya Bookstore (Shibuya, Tokyo)
- Roppongi Tsutaya Bookstore (Minato, Tokyo)
- Nakameguro Tsutaya Bookstore (Meguro, Tokyo)
- Futakotamagawa Tsutaya Electrics (Setagaya, Tokyo)

Fair Highlights

Throughout the event, guests can look forward to various activities and themed selections tailored to the philosophies of spring. Each location will introduce a variety of pop-ups and exclusive offers, including:

Daikanyama Tsutaya Bookstore

Three main themes will guide the selection of products across different floors:
1. Embracing Light - Featuring the SINN PURETE pop-up, where guests can immerse themselves in Mindful Beauty products using natural formulas and scents.
2. Drawing Light - Showcasing journaling as self-care strategies, alongside OLU PRODUCTS and SHIBERIA's curated offerings.
3. Cultivating Light - Presenting SAYURI, where guests can discover the benefits of Japanese sake for the skin, along with various innovations in wellness items.

Other extraordinary pop-ups will include brands like FLOLUX, TRESSE, and more, giving attendees an exceptional shopping experience that aligns with the spirit of spring.

Special Features

During the fair, a stamp rally titled 'Collecting Light' will engage visitors across all four locations. By gathering stamps from at least two stores, participants will be rewarded with a limited-edition sticker set designed by Asuka Toda, themed 'SPRING SWING 2026.' Collecting stamps allows patrons to traverse different environments, each adding to the excitement of the seasonal celebration.

Event Overview

- Event Name: SPRING SWING 2026 - Choosing Light this Spring
- Date: March 20 (Public Holiday) - April 7, 2026
- Locations:

- Daikanyama Tsutaya Bookstore
- Nakameguro Tsutaya Bookstore
- Roppongi Tsutaya Bookstore
- Futakotamagawa Tsutaya Electrics

- Organizers: Daikanyama Tsutaya Bookstore, Nakameguro Tsutaya Bookstore, Roppongi Tsutaya Bookstore, Futakotamagawa Tsutaya Electrics

So, come and step into a world of beauty and creativity this spring at 'SPRING SWING 2026.' It's a perfect opportunity to savor the essence of spring while exploring an array of wonderful products. Join us for an unforgettable experience throughout Tokyo’s flagship bookstores.