A Custom Experience: Create Your Own YEBISU Beer at YEBISU 1TANK Project

Unique YEBISU Beer Experience at YEBISU 1TANK

In a remarkable move to celebrate the legacy of YEBISU, Sapporo Beer has initiated the YEBISU 1TANK project at YEBISU BREWERY TOKYO, a venue dedicated to providing a rich, immersive experience into the YEBISU brand. This initiative allows one lucky partner to craft their exclusive YEBISU beer using a full tank, approximately 1,500 cups of beer, culminating in a special event where the custom brew will be unveiled.

This year marks a milestone for the YEBISU brand as the YEBISU BREWERY TOKYO celebrates its first anniversary. Located in the heart of Ebisu, this brewery isn't just a facility but a hub that honors the over 130-year history of YEBISU. The newly introduced YEBISU 1TANK project will highlight not only the brewing process but also the stories behind YEBISU and its connection to the community.

The selected partner for this unique venture is Suzuran Acupuncture and Osteopathy Clinic, a well-loved establishment with over 100 locations nationwide. The clinic is celebrating its 30th anniversary, and through the YEBISU 1TANK project, they aim to express their gratitude towards their employees who have supported the clinic through hardships and challenges over the years. Their custom beer will serve as a heartfelt gesture from the president to the staff, celebrating both past achievements and future aspirations.

The beer’s concept is centered around the theme “A salute of gratitude and future hope from the president to the employees.” This symbolic brew encapsulates the spirit of celebration and anticipation for the next decades to come. Furthermore, in November, a special 30th-anniversary party will be held at YEBISU BREWERY TOKYO, bringing employees together for a night of celebration where the completed original YEBISU beer will be unveiled.

YEBISU beer is renowned not just for its rich flavor but also for the dedication and passion that goes into its creation. The brewery is committed to continually exploring the possibilities of beer, providing customers with delightful experiences, and ultimately driving positive change in society. With each sip, drinkers of YEBISU can indulge in the brewery's storied legacy while also appreciating the modern and future innovations being introduced to the brand.

The YEBISU BREWERY TOKYO itself features three distinct areas: a museum that delves into YEBISU’s roots, a current brewery that allows visitors to engage with the beer production process, and a future-inspired taproom that aims to foster new relationships between beer and its consumers. Together, these aspects create an enriching experience that brings both the history and future of YEBISU to life.

As Sapporo Beer continues to push the boundaries of brewing creativity, the YEBISU 1TANK project exemplifies their commitment to community engagement and storytelling through beer. From valuing the legacies of the past to embracing opportunities for innovation, this special project captures the essence of what it means to truly enjoy YEBISU beer.

For more information, visit the official YEBISU website and explore the latest updates on this innovative project.