#Japan #Tokyo #BIPROGY #Praise Card #BeaTRIBES

Transforming Business Relationships with PRAISE CARD

BIPROGY and Retrolive have officially announced the commencement of an innovative initiative that utilizes the Praise Card service, aimed at revitalizing community collaboration in business environments. Starting June 2026, this initiative will be integrated into BeaTRIBES, a business event community managed by Retrolive. By leveraging the simple act of exchanging praise and appreciation, they aim to foster trust between individuals across different companies, ultimately driving new business creations.

Background of the Initiative

In today's business world, relationship building often relies on economic factors, titles, and skills, leaving minimal room for genuine emotional connections that deepen mutual understanding. Recognizing this gap, BIPROGY and Retrolive have crafted a mechanism that allows for the natural expression and sharing of gratitude and admiration, believing that such emotional articulation is crucial for nurturing relationships based on trust. This trust, they argue, is a fundamental element for facilitating inter-company collaboration and co-creation.

Overview of PRAISE CARD

The Praise Card service, a collaborative project involving BIPROGY, Hakuhodo, and Hakuhodo Consulting, enables the exchange of unique praise cards set up by each community or company via computers and smartphones. The transaction data accumulated from both the sender and receiver of praise cards, along with the types of cards exchanged, allows for the visualization of previously elusive emotional connections among individuals.

BeaTRIBES, where Retrolive organizes business matching events monthly, will create an environment for community members to share gratitude and commendations not just during events but also in-between, effectively integrating emotional interactions into their regular activities. BIPROGY will leverage its expertise in organizational communication to examine how trust is formed and evolves within inter-company communities.

Specifics of the Initiative

• - Purpose: Visualize trust relationships that transcend companies and positions through communication rooted in praise and appreciation, energizing the community and facilitating business creation.
• - Analysis Focus: Analyze the correlation between the usage of the Praise Card and the state of the community systematically over time.
• - Duration: The test will run from June 2026 until the end of March 2027.
• - Roles of the Companies:

- BIPROGY: Providing the Praise Card service and facilitating the demonstration and analysis through the accumulated data.
- Retrolive: Managing BeaTRIBES and providing a platform for real-world demonstrations.

Future Endeavors

Both BIPROGY and Retrolive aspire to establish a new approach that promotes inter-company cooperation and cross-industry communication through the outcomes of this initiative. In a world increasingly driven by digital advancement, they also aim to address social issues related to diminishing interpersonal understanding and trust-building, contributing positively to contemporary societal challenges.

For more information, you can check the following links:

• - PRAISE CARD
• - BeaTRIBES

Note: PRAISE CARD is a registered trademark of BIPROGY Inc./Hakuhodo Inc. Other company and product names are trademarks or registered trademarks of their respective owners. Information is accurate as of the date of announcement and may change without prior notice.