#Japan #Tokyo #Rilakkuma #Chairoikoguma #SPINNS

SPINNS x Chairoikoguma: A Special Collaboration

2026 marks an exciting milestone for Chairoikoguma, as it celebrates its 10th anniversary. To commemorate this special occasion, a unique collaboration with the popular fashion brand SPINNS has been announced. This partnership brings forth a collection of exclusive apparel and merchandise that fans will surely love.

San-X Co., Ltd., based in Chiyoda, Tokyo, has teamed up with Human Forum, Inc., the operator of SPINNS, to introduce this new line featuring Chairoikoguma. The items will go on sale starting March 13, 2026, and are available at various SPINNS locations across Japan. During the pre-sale period, fans can also secure their favorites through the official SPINNS online store from February 27 until March 12.

The collaboration will also be celebrated at the Chairoikoguma Collaboration Cafe situated in Tokyo’s S-PiCK CAFE and CONCEPT CAFE KOBE BY SWEETS PARADISE in Hyogo, starting from March 5. These pop-up cafes will offer exclusive treats and themed decor, adding a fun twist to the celebration. To find more about the collaboration cafe, check out the details here.

Sales Overview

• - Online Preorders: February 27, 12:00 PM - March 12, 11:59 PM
• - Cafe Pre-sales: Starting March 5
• - In-store Availability: March 13 onwards

Note: Pre-orders on the official store have limited quantities, so fans are encouraged to act fast to avoid missing out.

Featured Products

The collaboration has introduced a range of items, including:

• - Exclusive apparel featuring Chairoikoguma designs.
• - Plush toys, accessories, and merchandise perfect for collectors.

Check out the full list of available items and participating stores to ensure you grab your favorites while supplies last!

Locations for Item Release:

• - Hokkaido: SPINNS Sapporo
• - Tohoku: SPINNS Sendai Station
• - Kanto: Multiple locations including Shibuya and Yokohama
• - Chubu/Hokuriku: Limited stock at Nagoya SPINNS
• - Kinki: Several SPINNS stores including Kobe
• - Kyushu: Available at SPINNS Fukuoka

For those who wish to purchase through the online store, it's here.

About SPINNS

SPINNS continues to innovate with a brand concept that promotes self-expression and adaptability. Their motto, “Your style creates a statement,” aligns with the playful nature of their collaboration with Chairoikoguma, making it a brand that resonates with the younger audience immensely.

Their social media channels provide the latest updates and exclusive interactions:

• - Instagram
• - TikTok
• - Twitter

Chairoikoguma's Legacy

Chairoikoguma, a character known for its love of honey and serene forest life, has captured the hearts of many since its introduction. The cuteness of Chairoikoguma combined with SPINNS' trendy apparel makes this collaboration a can't-miss event.

Additionally, a dedicated 10th Anniversary site has been launched featuring daily challenges, a look back at Chairoikoguma's history, and special wallpaper downloads for fans. Fluffy and adorable, this character is part of a broader family that includes Rilakkuma, offering nostalgic moments to many.

To experience the full charm of Chairoikoguma, visit the 10th Anniversary website here.

Celebrate the joy and creativity that SPINNS and Chairoikoguma offer. Whether you're attending the cafes, shopping online, or visiting stores, there’s something special waiting for you to discover.