Adyen Unveils Enhanced Partner Program to Boost Collaborative Growth and Client Success

Adyen's Enhanced Partner Program: A Game Changer for Clients and Partners

Adyen, a prominent global financial technology platform, has recently announced the launch of an upgraded version of its global Partner Program designed to strengthen its partner network. With over 1,000 companies in collaboration, this initiative aims to foster joint client success through closer cooperation.

This renewed approach offers a comprehensive resource framework, support, and incentives for partners to leverage Adyen's unique platform, thereby providing exceptional added value to their mutual clients.

Acknowledging Partner Contributions

Recognizing the critical role that partners play within the ecosystem, Adyen's new program is built upon key principles of shared success and mutual growth. Tailored engagement models are proposed for various types of partners including technology, consulting, and systems integration fields. This ensures that each collaboration is optimized for maximum impact.

Roelant Prins, Adyen's Chief Commercial Officer, stated, “Our partners are integral to the Adyen network, expanding our reach and enhancing the solutions we offer to our clients. This enhanced program reflects our commitment to investing in these crucial relationships by providing partners with the tools and support they need to succeed and create more value for our shared clients.”

Key Features of the Enhanced Program

1. Multi-Tier Structure and Recognition

The revamped program introduces a clearly defined hierarchical system that distinguishes partners based on their engagement, skills, and impact. It highlights those who offer the best integrations and professional service practices. As partners advance through the levels, they receive increasingly valuable benefits from Adyen, such as enhanced technical support, dedicated partner management, exclusive access to product roadmaps and executive roundtables, as well as marketing assistance.

2. Customized Resources and Success Promotion

Understanding that different partners have unique needs, the program provides a wide range of tailored resources. These include in-depth training and accreditation programs aimed at enhancing partners' knowledge of Adyen's platform and solutions. Partners are also granted access to personalized technical documentation and testing environments via the dedicated partner portal. These resources enable partners to confidently recommend and implement the right solutions for merchants.

3. Co-Marketing and Sales Support

A significant focus of the enhanced program is on joint go-to-market initiatives. Partners benefit from co-marketing opportunities such as preferential placement in Adyen's partner directory, access to Adyen-approved badges, and collaborative opportunities for joint client announcements, case studies, and executive-level content. Top-tier partners also receive dedicated marketing support and funds aimed at fueling joint campaigns and programs.

4. Growth Incentives

Adyen remains committed to ensuring the long-term success of its partners through attractive growth-focused incentives. The program includes a referral scheme rewarding partners who bring new clients or prospects to Adyen. Technology partners may additionally benefit from revenue-sharing opportunities based on the transaction volumes processed by merchants. Service partners might receive implementation funds facilitating solution adoption among clients.

Current partners are encouraged to log into Adyen's partner portal to explore details about the new program and start enjoying enhanced benefits. New partners interested in joining Adyen's ecosystem can learn more and apply via the partnership page and blog.

About Adyen

Adyen (AMS: ADYEN) stands as the preferred financial technology platform for leading businesses globally. By delivering end-to-end payment capabilities, data-driven insights, and financial products within a singular comprehensive solution, Adyen empowers businesses to realize their ambitions more swiftly. With offices worldwide, Adyen collaborates with notable companies such as Meta, Uber, H&M, eBay, and Microsoft.

For more information, visit Adyen’s official website or check the partner page to explore partnership opportunities.