#Japan #Inzai #Spiral #Fancrew #marichi

Seminar Overview on marichi's Expansion Strategies

On September 9, 2025, a unique seminar titled "Exploring the Multi-Industry Expansion of marichi: Lessons in Dominant Strategy" will take place. Hosted by Fancrew and Spiral, this event features Satoshi Kogo, the CEO of marichi, a company that has rooted itself deeply in its community of Inzai City, Chiba Prefecture.

marichi, originally a beauty salon business, has remarkably expanded into a diverse array of industries with a total count of 14 establishments. This includes six beauty salons, two cafes, one private esthetic salon, two dry head spas, and three flower shops. The company also engages in landscaping and external structure businesses. Despite this impressive expansion, Kogo admits that he never originally intended to increase the number of outlets during the company's formation. Instead, the growth happened organically, a succession of opportunities and insights shaped by customer feedback and community needs.

During the seminar, attendees will gain insights into marichi's journey from a single beauty salon to a multi-faceted business model. Kogo will discuss how the company’s focus on customer experiences and satisfaction has led to unexpected benefits. Notably, the multi-industry approach allows marichi to connect more intimately with individual customers' lifestyles, enhance recruitment efforts, and provide diverse career opportunities for staff members. The synergistic benefits of cross-promotion among different types of businesses will also be explored, showing attendees how marichi has effectively tackled competition and increased its customer base through joint marketing efforts.

This event is geared towards individuals interested in understanding dominantly-rooted business models or those contemplating diversification strategies beyond their primary industry—particularly in the beauty sector. It promises to provide valuable takeaways for salon owners seeking to nurture growth strategies in rural settings.

Seminar Details

• - Date: Tuesday, September 9, 2025
• - Time: 19:00 – 20:00
• - Capacity: Limited to 100 participants
• - Cost: Free

How to Register

To secure your spot, please complete the registration form at the following link: Registration Form. After registration, you will receive the link to join the seminar.

Contacts for Inquiries

For questions, please reach out to the seminar team at Fancrew via email: [email protected].

Special Guests

• - Satoshi Kogo, CEO of marichi – With a vision of "happy delivery," Satoshi Kogo has transformed marichi into a beloved household name in Inzai City, integrating culture and community-driven services.
• - Yuuki Fujinami, Senior Director at Spiral – An expert in customer success and sales, Fujinami has been instrumental in driving efficiency and improving client retention rates through innovative software developments.
• - Ryoichi Kuroki, Manager at Fancrew – Focused on enhancing customer experience, Kuroki has worked extensively on integrating insightful customer feedback into salon improvements.

As community-focused businesses continue to adapt and evolve, marichi’s story serves as an inspiring example of how to embrace unpredictability and leverage it for growth. Don't miss this opportunity to learn from successful entrepreneurs on how to authentically connect with customers and thrive in competitive landscapes.