Learn About the Cutting-Edge Character IP and Anime Business at ASIA IP CONTEST 2025 in Tokyo

ASIA IP CONTEST in TOKYO 2025: A Summit of Top Creators

On November 21, 2025, Tokyo's Roppongi will play host to a prestigious symposium commemorating the ASIA IP CONTEST 2025 awards ceremony. This event will bring together leading creators from Japan and China to explore the forefront of character IP and anime business.

Event Highlights

The symposium aims to address the latest trends in the anime market, focusing on the use of character IP generated through social media, the impact of AI on creation, and evolving practices in anime production. Participants will have the opportunity to experience firsthand how beloved character IP that endures for a decade—rather than just making a splash—comes into being.

Schedule

- Date: Friday, November 21, 2025
- Registration: 14:30
- Part 1: ASIA IP CONTEST 2025 Award Ceremony - 15:00 to 16:00 (B1 Venue)
- Part 2: Commemorative Symposium - 16:15 to 18:15 (2F Hall & Zoom live stream)
- Networking Party: 18:15 to 20:00 (light refreshments and drinks provided; optional and free)

Attendees are encouraged to arrive early as timing may vary depending on the event's progression.

Venue

Multi-Cultural Hall B1 (Award Ceremony), 2F (Symposium) 〒107-0052, Minato Ward, Roppongi 6-19-46 TBK Building, Tokyo

Participation Fee

- Award Ceremony: Free of charge
- Commemorative Symposium: 1,000 JPY at the venue / 500 JPY online (prepayment via Peatix)

Featured Speakers

1. Character Design

A deep dive into the professional design process by:

- Eriko Hamada - Corporate Character Designer (Potato House Creative)
- Toshiro Yamakichi - Character Director (Nintendo, Coca-Cola)

2. Character Marketing & Branding

Insights into captivating character storytelling by:

- Takashi Endo - CEO of AniChina Co., Ltd., a specialist in localizing Chinese IP for Japan
- Frank Yokoyama - Creative Director and Event Producer