#Japan #Tokyo #Meiji #Milk Fiber #Blueprint one

A Revolutionary Innerwear Made from Milk Fiber

In a groundbreaking collaboration between Meiji Co., Ltd. and Blueprint one, a new type of innerwear called 'Milkme' has been created, using a unique milk fiber derived from skimmed milk powder (SNF). This innovative product will be available for trial sales from March 10 to May 6, 2026, through the crowdfunding platform Makuake.

What is Milk Fiber?

Milk fiber, a pioneering textile innovation, incorporates proteins from skimmed milk powder into rayon fabric. The resulting material boasts a luxurious softness akin to silk, making it exceptionally comfortable against the skin. Besides its superior touch, milk fiber retains moisture effectively and minimizes static electricity, making it a fantastic choice for intimate apparel.

The Vision Behind 'Milkme'

The creation of 'Milkme' springs from Meiji's initiative, 'meiji IDEA CASE,' which aims to foster new business ideas through internal collaboration. A team of enthusiastic employees voiced their desire to deliver the value of milk directly to consumers in the form of clothing. By partnering with Blueprint one, known for their innovative approach, the project was brought to fruition. Together, they aim to address social challenges in the dairy industry by making effective use of skim milk powder.

Sustainability in Fashion

Blueprint one is committed to ethical practices, responding to the pressing issue of excess skim milk powder, which has become a recognized societal challenge. This overstock not only impacts dairy farmers' productivity but also threatens the sustainability of the industry. The 'Milkme' project is a timely attempt to find new avenues for utilizing excess inventory, transforming it from waste into valuable products like innerwear.

Launching the Project on Makuake

From March 10 to May 6, 2026, consumers can support the 'Milkme' project on Makuake. The innerwear line includes both tank tops and camisoles, designed for exquisite comfort and enhanced wearability. With its soft texture and low cling properties, 'Milkme' promises to elevate daily comfort and style. For more information, visit Makuake's official page.

A Commitment to Ethical Choices

With sustainability as a core value, the 'Milkme' initiative aims not only to provide consumers with superior innerwear but also to contribute positively to the planet. As excess skim milk powder poses a growing challenge, this project seeks to innovate by creating upcycled products that enhance everyday life while benefiting the dairy sector.

The 'meiji IDEA CASE' Initiative

Meiji continuously strives to push boundaries through the 'meiji IDEA CASE' initiative, which encourages the development of novel products and services. By fostering collaboration between various enterprises and local communities, Meiji aims to shape the future of health through creativity and sustainable solutions.

For further insights, please visit Meiji's official site.

About Blueprint one

Founded in 2022, Blueprint one is a startup dedicated to expanding markets for surplus agricultural products and promoting upcycling. Their project, 'moment of MILK,' exemplifies their commitment to transforming excess skim milk powder into wearable textiles. To learn more, visit Blueprint one's website.