#Japan #Shibuya, Tokyo #KOKUA #Anabuki Construction #BOSAI STARTER SET

KOKUA's Innovative Initiative for Disaster Preparedness

In a noteworthy collaboration, KOKUA Co., Ltd., a disaster management venture based in Shibuya, Tokyo, has partnered with Anabuki Construction Co., Ltd. from Takamatsu, Kagawa, to enhance home evacuation strategies through the introduction of the "BOSAI STARTER SET". This innovative disaster preparedness kit is designed specifically for residents of the supremely functional apartments developed by Anabuki Construction, supporting individual home preparedness during potential disasters.

The Emerging Need for Home Evacuation Packages

As the limits of designated evacuation centers are being reached, and concerns surrounding privacy and infection control increase, the concept of home evacuation is receiving significant attention. This shift emphasizes the importance of preparing individuals to manage their safety from the comfort of their homes rather than relying solely on public shelters.

Strengthening Self-Help Among Apartment Residents

Many apartment buildings already have well-appointed disaster storage rooms stocked with necessary items for cooperative efforts during emergencies. However, effective responses immediately following a disaster heavily rely on the preparedness of individual households. KOKUA's strengths in personal disaster diagnosis, through their service "pasobo", have helped them curate a starter kit that focuses specifically on home evacuation needs.

Key Features of the BOSAI STARTER SET

1. Design that Blends into Living Spaces

Unlike traditional emergency kits that often get pushed to the back of closets, the BOSAI STARTER SET is designed to be visible and accessible in everyday spaces. Its neutral gray colors allow it to integrate seamlessly into various interior designs, encouraging a mindset of preparedness by keeping emergency supplies in sight.

2. Compact Size for Flexible Placement

Measuring 34.5 cm wide, 23.5 cm deep, and 16.5 cm tall, the kit fits easily in multiple locations around the home, such as entryways, kitchen spaces, or any storage areas, allowing for quick access when needed.

3. Essentials for Immediate Response

The starter set includes eight carefully selected items essential for the first 72 hours following a disaster, making it ideal for initiating home evacuations. Items include:

• - A multipurpose charging light
• - Emergency batteries
• - Moist wipes for body care
• - Oral care wipes
• - Emergency toilet supplies
• - Dry shampoo
• - Safety confirmation magnets
• - A backpack-style water container

4. Integration with Personal Disaster Diagnosis Service

In tandem with the starter set, KOKUA offers tailored recommendations for additional supplies based on each family's specific needs and lifestyles through "pasobo". This synergy allows for a personalized approach to disaster preparedness.

KOKUA's Role in the Initiative

KOKUA facilitated the development of the BOSAI STARTER SET as a project partner. Their responsibilities included item selection tailored for home evacuations, overseeing the design integration into living spaces, and linking it to their personal disaster diagnosis service. Their extensive experience with disaster recovery efforts has informed the product’s user experience design.

Future Directions

The significance of supporting self-help and cooperative preparedness in apartments is increasingly acknowledged as a crucial challenge during major disasters. KOKUA aims to expand collaborations with real estate developers to improve disaster preparedness among apartment residents. Additionally, by offering continuous support through the pasobo service, they hope to foster resilient communities capable of efficiently handling emergencies.

About KOKUA Co., Ltd.

Established in 2020, KOKUA comprises a team that emerged from volunteer activities in response to the Great East Japan Earthquake. They strive to create a society where disaster preparedness is a natural part of life while addressing the pressing issues arising from frequent disasters. Through services like the personal disaster diagnosis "pasobo" and disaster gift offerings, KOKUA seeks to seamlessly integrate preventive measures to minimize future disaster impacts.

For further information or inquiries, please contact:
KOKUA Public Relations
Tel: 050-1721-8667
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