#Japan #Tokyo #Bell System 24 #True Touch #Thailand Market

Online Seminar on New Customer Acquisition Strategies

On October 29, 2025, an insightful online seminar titled "Crucial for Japanese Companies Expanding into Thailand: Achieving 30% Customer Conversion Rate with 33 Million Data" will be jointly held by Bell System 24 and True Touch Co., Ltd. This event aims to address the competitive challenges faced by Japanese businesses in the rapidly evolving Thai market.

As multinational companies increasingly enter the Thai market, the competition has intensified, particularly in sectors such as manufacturing, retail, and services where Japanese firms are prominent. Consumer behavior has become more cautious, especially for high-involvement products such as insurance, finance, automobiles, and high-end electronics, where potential buyers engage in thorough comparison before making a purchase. Companies are struggling to achieve sufficient results through traditional mass advertising methods, encountering obstacles like difficulties in efficiently acquiring quality leads and insufficient understanding of the local market for target selection.

To tackle these challenges, Bell System 24 has collaborated with True Corporation, a leading telecommunications operator in Thailand, developing a new customer acquisition scheme that leverages data-driven approaches. Through this scheme, True Touch utilizes customer data from True Corporation, which boasts a vast network of approximately 33 million connections in Thailand. By analyzing customer behavioral history, purchasing history, occupations, and preferences, they precisely identify optimal prospects for client companies. The implementation of this approach has yielded significant results, achieving a customer contact conversion rate of 30% for insurance products.

The upcoming seminar will feature three experts from True Touch and Bell System 24 specializing in overseas business. They will elaborate on the latest trends in the Thai market, share case studies of the customer acquisition scheme they introduced, and discuss effective strategies for customer engagement while delving into the potential of data utilization.

This seminar is aimed at executives and marketing and sales leaders from Japanese companies struggling with customer acquisition in Thailand. It will provide practical insights and solutions to enhance their strategies.

Target Audience

• - Executives and marketing/sales leaders of Japanese companies operating in Thailand
• - Japanese companies currently in Thailand or considering expansion there
• - Companies offering high-value B2C products (insurance, finance, automobiles, high-end electronics, etc.)

Seminar Details

• - Date: October 29, 2025 (Wednesday) from 4:00 PM to 5:00 PM (Thai time)
• - Format: Online (Zoom)
• - Participation Fee: Free
• - Registration URL: Seminar Registration

Featured Speakers

1. Kazuki Hioki (Business Development Manager, True Touch Co., Ltd.)
- Joined Bell System 24 in 2009, managing BPO services for major domestic telecom companies and later contributed to the business expansion of True Touch since 2024.
2. Takeshi Ito (MNC Account Manager, True Touch Co., Ltd.)
- Started at Bell System 24 in 2010, overseeing CX operations for major foreign companies, and played a pivotal role in expanding clients as a part of True Touch since 2021.
3. Waka Miyamoto (Business Development Department, Bell System 24)
- Joined in 2021 and previously worked in the contact center division for a major energy company.

About Bell System 24

Bell System 24 has been a pioneer in providing call center services since 1982, establishing communication platforms for companies and evolving into a comprehensive BPO partner by integrating advanced human resources with cutting-edge technology. They support the digital transformation of businesses by enhancing customer experiences and optimizing business processes.
Visit Bell System 24

About True Touch

True Touch leads the customer experience management sector in Thailand and has provided services across various industries for over 20 years. Operated under internationally recognized standards and a part of the True Group, they deliver significant value to clients in both the public and private sectors.
Visit True Touch

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