#United States #New York #New York City #Municipal Credit Union #We're Here for It

Municipal Credit Union Launches Campaign Celebrating NYC Roots

In a significant move to reinforce its long-standing connection to New York City, Municipal Credit Union (MCU) has launched an impressive new advertising campaign titled "We're Here for It." As the oldest and largest credit union in the city, MCU aims to reflect its commitment to supporting New Yorkers through the unique financial challenges they face in this vibrant metropolis.

A Fresh Visual Identity

The campaign, developed in collaboration with the creative agency DNASTONE, showcases an engaging new visual style characterized by authentic, street-inspired imagery. This approach not only highlights the attributes that make New York distinctive but also resonates with the real-life scenarios, pressures, and ambitions experienced by residents throughout the city. From rising living costs to aspirations like homeownership, the campaign speaks to the daily financial realities all New Yorkers encounter.

Kyle Markland, MCU's CEO, expressed the organization's understanding of the hustle it takes to thrive in the fast-paced environment of New York, stating, "As fellow New Yorkers, we understand the hustle it takes to succeed in this city. MCU is a member-owned organization. That means we're driven by helping hard-working New Yorkers to thrive."

Tailored Solutions for Unique Needs

MCU's offerings are specifically designed to meet the financial needs of New Yorkers. With products ranging from no-fee checking accounts to competitive mortgage rates and personalized financial planning, MCU stands as a reliable partner for those navigating their financial journeys in NYC. The leaders of this credit union understand that many people reach pivotal moments in their lives, such as moving out on their own or starting a family, and that tailoring solutions during these times is essential in building financial security and promoting generational wealth.

"It's tough to make it in New York, but as New Yorkers, we love our city," says Cania Infante, Chief Marketing Officer. The voice of MCU resonates with those who are dealing with transitional periods in their lives, reassuring them that they can count on the credit union for the necessary support.

NYC Spirit and Commitment

As part of an ongoing effort to expand its presence across all five boroughs, the campaign will continue to gain traction through various marketing channels throughout the year. The driving force behind this initiative is a deep understanding of what it takes to achieve financial success in one of the world's most dynamic cities.

By consistently promoting financial education and ensuring access to essential services, MCU highlights its commitment to celebrating the spirit of New Yorkers. The essence of the campaign encapsulates not only a brand refresh but a pledge to understanding and supporting its community.

It further establishes MCU's identity as a crucial stalwart in both the financial landscape of New York City and in the hearts of those it serves.

To explore more about their offerings, visit www.nymcu.org.

About Municipal Credit Union

Founded in 1916, MCU is the oldest credit union in New York and has grown to serve over 600,000 members. By providing extensive financial solutions to various municipal workers and residents, the credit union has accumulated over $4.35 billion in assets. MCU membership is accessible to anyone living, working, or studying in New York City, embodying the mission of being an equal opportunity lender ensuring peaceful financial futures for its members.