#Japan #Shibuya #Instabase #Rebase #Where It Starts

Instabase's Innovative Project: '#Where It Starts'

Aiming to empower individuals to act on their aspirations, Instabase has recently introduced a new initiative called '#Where It Starts ことのはじまりプロジェクト.' The company, operated by Rebase, a matching platform for rental spaces based in Shibuya, Tokyo, seeks to support people in pursuing their dreams by utilizing available spaces.

Vision and Objectives

Instabase's vision centers around the idea of 'Where It Starts,' which embodies a world abundant with beginnings and opportunities. Over the years, Instabase has transformed underutilized spaces into vibrant venues where people gather, learn, and make connections. However, many aspiring individuals often find themselves stuck, hesitant to take the first step due to financial concerns or the anxiety of starting alone.

In response to this challenge, the '#Where It Starts' project aims to facilitate these initial steps towards actualizing dreams. The focus of this initiative is to offer support primarily through space provisions, allowing users to host events related to their aspirations.

Data Insights from 2025

According to data from 2025, Instabase has seen an uptick in various uses for its spaces — from business meetings and interviews to workshops, practice sessions for dancing or musical instruments, and community meetups. Many success stories have emerged, such as individuals who overcame their initial hesitations by organizing smaller workshops, leading to ongoing endeavors. Numerous case studies highlighting these journeys are available via Instabase's official note article titled '#Where It Starts.'

A recent word cloud visualization illustrates the various purposes for which spaces have been rented on Instabase. Keywords like 'training,' 'beauty lessons,' and 'language classes' reflect not only special events but also the myriad of everyday activities aimed at pursuing aspirations.

However, it has also become apparent from these expanding uses that despite the presence of desire, many face hurdles when it comes to taking the first steps, primarily due to concerns about finding the right location, costs, or the apprehension of preparation. Research shows that the beginning of each year, particularly in January, sees a spike in people's desire to initiate new ventures.

In consideration of these findings, Rebase believes that increasing opportunities for individuals to translate their dreams into actionable efforts aligns with their purpose. Thus, this project was born, intending to support those aspirations. Through this initiative, Rebase hopes to encourage individuals to translate their 'want to do' into action, offering that vital push towards the first step.

Ongoing Support and Future Endeavors

Rebase is committed to nurturing the desires of countless individuals aiming to create and innovate. They will continue their support initiatives, creating diverse opportunities for new beginnings in various forms.

How to Participate in the '#Where It Starts' Project

Those interested can join the '#Where It Starts' project by registering as a new member on Instabase. Participants can then submit their dreams through X (formerly Twitter) or Google Forms. Here’s how:

1. Via X (Twitter): Follow Instabase's official X account (@instabase_jp) and post your dream using the hashtag '#WhereItStartsことのはじまりプロジェクト.'
2. Via Google Forms: Write down your dream and submit it through the provided form.

Note: Each individual can apply multiple times. The submission period runs from January 14, 2026, to February 28, 2026.

About Instabase

Instabase stands as one of Japan's largest matching platforms for rental spaces, boasting over 43,000 listings across the nation, ranging from meeting rooms and seminar venues to kitchens and studios. In 2025 alone, the site attracted over 31 million visitors from a diverse age range.

For more information on Instabase or to explore their business offerings, visit their official website here or learn more about their corporate plans here.

About Rebase

Rebase is dedicated to its vision of 'Where It Starts / ことのはじまり,' aiming to cultivate an environment where ideas blossom worldwide. Their mission, 'Get Together / 和をひろげる,' involves enabling gatherings and interactions that spread harmony. They foster the community event service 'TOIRO' and maintain the rental space matching platform 'Instabase.'

• - Company Name: Rebase Inc.
• - Location: 4-26-18 Jingumae, Harajuku Piazza Building 5F, Shibuya-ku, Tokyo
• - CEO: Kaori Sato
• - Established: April 2014
• - Website: Rebase