#Japan #Tokyo #YOASOBI #Shu Uemura #Unlimited Care

The Rise of Beauty: YOASOBI to Showcase Shu Uemura's New Products

In an exciting announcement, the iconic Japanese makeup artist brand, Shu Uemura, has revealed its latest products launching on September 5, 2025, which include the "Unlimited Care Glow Drop" and the "Crushed Gem" eyeshadow. To commemorate this exciting event, Shu Uemura is presenting a new promotional movie featuring the brand ambassador, YOASOBI.

The tagline for this campaign, "Embrace the Glow, Illuminate Your Stage Today," perfectly encapsulates Shu Uemura’s commitment to innovative makeup artistry rooted in Japanese aesthetics. The brand aims to empower individuals, particularly the millennial generation in Asia, to embrace self-expression and discover their unique beauty. The new movie, starting its release on August 22, 2025, features YOASOBI embodying this mission of self-exploration and empowerment.

The narrative unfolds inside an elevator, illustrating the transformation that makeup can inspire. As the elevator ascends, we see YOASOBI applying the much-anticipated "Unlimited Care Glow Serum Foundation" for a luminous base and adding the "Unlimited Care Glow Drop" to enhance their glow. The film culminates in their debut on an elevated stage, reflecting the sophistication and creativity that YOASOBI brings. Viewers can expect a flurry of inspiration aimed at instilling confidence through the art of makeup.

Alongside the movie, new promotional visuals will be released featuring YOASOBI adorned with the "Unlimited Care Glow Drop" in Aotake Blue, as well as the "Unlimited Care Glow Serum Foundation". The visuals highlight the sleek aesthetic of the products and illustrate the dynamic nature of makeup artistry. In addition, the diamond eyeshadow "Crushed Gem," released simultaneously, promises to elevate the eye makeup experience.

What to Expect from the New Releases?

The product details are as follows:

• - Unlimited Care Glow Serum Foundation: Available in 20 shades, priced at 7,700 yen (tax included).
• - Unlimited Care Glow Drop: Available in three shades, at 7,260 yen each (tax included).
• - Crushed Gem Eyeshadow: Available in six shades, priced at 5,500 yen (tax included).

The nationwide launch of all products is scheduled for September 5, 2025, with pre-sale events occurring in select locations from August 27.

Exclusive Pre-release Event at Hankyu Umeda Main Store

To celebrate these releases, an exciting makeup demonstration event will take place at the Hankyu Umeda Main Store from August 27 to September 2, 2025. Attendees will get a first-hand experience with the products and can participate in crafting their unique looks. The event will also feature exclusive design services and limited-edition kits available only at this location.

The innovative space for the event draws inspiration from the elevator concept featured in the new movie, creating a fantastical atmosphere for attendees to enjoy. Visitors are encouraged to reserve their spots in advance as space may be limited due to anticipated high demand.

Meet YOASOBI: A Musical Phenomenon

For those unfamiliar, YOASOBI consists of composer Ayase and vocalist ikura. This duo specializes in transforming stories into music, gaining acclaim since their debut in 2019 with the hit song "Yoru ni Kakeru." Their latest track "Idol" set multiple records, including those on Billboard Japan, and has achieved significant streaming milestones worldwide. They have recently made history by performing at major international music festivals, reinforcing their role as ambassadors of J-Pop on the global stage.

Official website: YOASOBI
Social Media: Twitter
YouTube: YOASOBI

As Shu Uemura gears up for these exciting launches, the collaboration with YOASOBI undoubtedly sets the stage for a vibrant journey in self-expression and artistry. Don’t miss the new movie and visuals, which are guaranteed to inspire makeup enthusiasts worldwide!