Manychat Unveils Innovative Follow to DM Feature Enhancing Engagement on Instagram
Manychat has recently introduced a groundbreaking feature known as Follow to DM, designed to initiate direct conversations with every new follower on Instagram. This innovative tool, which has received approval from Meta, addresses a significant challenge faced by creators and brands: how to effectively engage with new followers instead of losing the opportunity to connect after a mere follow.
For years, content creators on social media have celebrated increases in follower numbers, yet many have silently acknowledged that a follower does not necessarily equate to a devoted fan, loyal customer, or even a prospective lead. The introduction of Follow to DM seeks to revolutionize this perception by facilitating genuine conversations at the moment when a user's interest is at its peak.
Ido Mart, Chief Marketing Officer at Manychat, emphasizes the importance of this change. "Creators want fans, not just followers," he stated. "The community made it clear that there was a need for deeper connections, and Follow to DM embodies a significant advancement in fostering direct relationships between creators and their audiences. This feature provides a simple, immediate method to build lasting connections that enhance the social experience on platforms like Instagram."
Activating the Follow to DM feature is a simple process. Users can enable it within moments through Manychat’s automation templates, specifically the “Say hi to new followers” option. After customizing the welcome message to reflect their personal brand, users can publish the automation, allowing Manychat to handle the rest. New followers receive a personalized greeting without the need for manual copy-pasting or the dread of late-night message responses, which can lead to burnout.
This feature proves beneficial for creators of all sizes—whether just starting out or managing a flourishing creator business. It allows users to capitalize on the initial surge of interest that comes with a new follower, transforming that moment into a meaningful conversation. This proactive engagement strategy not only helps build trust more rapidly by breaking the ice with timely and brand-aligned messages but also directs followers to relevant content, promotions, and other pathways that help achieve specific goals.
Critically, the consistency in engagement provided by Follow to DM means every new follower gets a thoughtful touchpoint. This ensures that creators remain connected with their audience, even during times when they are offline. It marks the end of the era defined by silent follows, as every new follower is welcomed warmly and meaningfully. Creators now have the chance to turn fleeting attention into enduring relationships, enhancing the overall social media experience.
About Manychat:
Manychat stands as a global frontrunner in conversational AI and automation across diverse social and messaging platforms. With its capability to enable businesses and creators to foster audience engagement through intelligent, automated narratives, Manychat has attracted over a million users across 170 nations, powering billions of conversations that enhance engagement and relationship-building while maximizing monetization opportunities on platforms like Instagram, TikTok, WhatsApp, and Messenger. Creators and businesses looking to leverage this feature can visit Manychat’s official site for more information and to start using Follow to DM immediately.
For years, content creators on social media have celebrated increases in follower numbers, yet many have silently acknowledged that a follower does not necessarily equate to a devoted fan, loyal customer, or even a prospective lead. The introduction of Follow to DM seeks to revolutionize this perception by facilitating genuine conversations at the moment when a user's interest is at its peak.
Ido Mart, Chief Marketing Officer at Manychat, emphasizes the importance of this change. "Creators want fans, not just followers," he stated. "The community made it clear that there was a need for deeper connections, and Follow to DM embodies a significant advancement in fostering direct relationships between creators and their audiences. This feature provides a simple, immediate method to build lasting connections that enhance the social experience on platforms like Instagram."
Activating the Follow to DM feature is a simple process. Users can enable it within moments through Manychat’s automation templates, specifically the “Say hi to new followers” option. After customizing the welcome message to reflect their personal brand, users can publish the automation, allowing Manychat to handle the rest. New followers receive a personalized greeting without the need for manual copy-pasting or the dread of late-night message responses, which can lead to burnout.
This feature proves beneficial for creators of all sizes—whether just starting out or managing a flourishing creator business. It allows users to capitalize on the initial surge of interest that comes with a new follower, transforming that moment into a meaningful conversation. This proactive engagement strategy not only helps build trust more rapidly by breaking the ice with timely and brand-aligned messages but also directs followers to relevant content, promotions, and other pathways that help achieve specific goals.
Critically, the consistency in engagement provided by Follow to DM means every new follower gets a thoughtful touchpoint. This ensures that creators remain connected with their audience, even during times when they are offline. It marks the end of the era defined by silent follows, as every new follower is welcomed warmly and meaningfully. Creators now have the chance to turn fleeting attention into enduring relationships, enhancing the overall social media experience.
About Manychat:
Manychat stands as a global frontrunner in conversational AI and automation across diverse social and messaging platforms. With its capability to enable businesses and creators to foster audience engagement through intelligent, automated narratives, Manychat has attracted over a million users across 170 nations, powering billions of conversations that enhance engagement and relationship-building while maximizing monetization opportunities on platforms like Instagram, TikTok, WhatsApp, and Messenger. Creators and businesses looking to leverage this feature can visit Manychat’s official site for more information and to start using Follow to DM immediately.
Topics Consumer Technology）
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