#USA #New York #Popilush #Redtag Collection #MUSE Design Award

Popilush’s Redtag Collection Wins Silver MUSE Design Award

Popilush, acclaimed for its innovative shapewear, has achieved a significant milestone by winning the prestigious Silver MUSE Design Award in the Fashion Design - Prêt-à-porter category for its Redtag Collection. This award exemplifies the brand's dedication to merging style with function, making it a formidable leader in the shapewear market.

The MUSE Design Awards are renowned for honoring high-quality design across global industries. Winners are chosen by an elite panel of judges, which includes experienced designers, educators, and business professionals, who evaluate submissions based on creativity, innovation, functionality, sustainability, and overall impact.

The Redtag Collection is recognized for its groundbreaking one-piece structure and eco-friendly compositions that redefine apparel for colder seasons. At the heart of this collection lies a thermal-performance fabric woven with 48% high-elasticity fibers alongside recycled coffee ground fibers. This unique blend not only offers rapid heating capabilities—raising body warmth within minutes—but also enhances insulation efficiency by up to 15%.

The incorporation of coffee fibers yields antibacterial and odor-resistant properties, along with moisture-wicking benefits, promoting freshness throughout wear. Furthermore, the high-elasticity fibers ensure a comfortable, second-skin feel, ensuring durability and stretchiness.

Designed with the modern woman in mind, each piece in the Redtag Collection features a built-in bra and shaping layers that provide support, tummy control, and easy restroom access. By eliminating the bulkiness of traditional shapewear, this collection offers practical solutions while maintaining a fashionable silhouette. Available in inclusive sizes from S to 3XL, the designs range from long-sleeve high-neck midi dresses to charming mini dresses and sleek bodysuits, showcased in timeless shades such as black, deep red, beige, and caramel brown. Some styles even feature adjustable straps and removable bra pads for a bespoke fit.

Eve DeMartine, CEO and Founder of Popilush, expressed warm gratitude for the award, emphasizing that their goal is to empower women to embrace style without sacrificing comfort or performance. “We are honored to be recognized by the MUSE Design Awards for the Redtag Collection,” she stated. “This collection is designed to reflect our vision of shapewear that is elegant, functional, and empowering.”

With a strong commitment to body positivity and self-love, Popilush promotes the ethos that “It all starts inside,” aiming to enhance individual beauty rather than alter it. The brand’s high-quality, affordable designs support women in expressing their unique style with effortless grace.

Explore the award-winning Redtag Collection and discover further information about the brand by visiting www.popilush.com or following them on Instagram and TikTok at @popilush. Popilush continues to pave the way toward modern shapewear that combines practicality and elegance, setting a benchmark for the industry.

As Popilush continues expanding its horizon, this recognition reinforces its position as a pivotal player in the fashion landscape, propelling the narrative around shapewear into a new realm of possibilities.