#Japan #Tokyo #Aoyama #Baby Calendar #Hiyori

Baby Calendar Expands into Postpartum Care

In a significant move, Baby Calendar, a prominent player in the parenting support media sector, has officially entered the realm of postpartum care by acquiring the popular Hiyori salon located in Aoyama, Tokyo. This facility, specializing in women's and children's care, will enhance the company's existing suite of services tailored towards new mothers and their babies.

Overview of the Hiyori Salon

Hiyori, managed by Yui Corporation, serves as a care salon designed to provide comprehensive support to postpartum mothers and their infants. With a philosophy that prioritizes companionship during challenging times, Hiyori employs a multidisciplinary approach, bringing together midwives, childcare professionals, and nutritionists to offer tailored assistance. The salon operates with a capacity of just two families per day, ensuring personalized care.

Services Offered

1. Postpartum Day Services
- Schedule: Monday to Saturday, from 9:30 AM to 3:00 PM (closed on Sundays, holidays, and during year-end and New Year holidays).
- Capacity: Accommodates 2 families per day
- Target Audience: Mothers with infants under one year
- Meals: Includes homemade lunch
- Set-Up: Separate rooms for mothers and babies
- Options: Various add-on services such as lymphatic care and aroma treatments

2. Breast Care Outpatient Service
- Schedule: Available as needed
- Target Audience: Women requiring care

3. Home Breast Care Visits
- Schedule: Available as needed
- Target Audience: Women requiring care

Insights from Yui Corporation CEO, Yuko Itaya

Yuko Itaya, CEO of Yui Corporation, expressed her gratitude towards Baby Calendar for their collaboration in expanding postpartum care services. She highlighted the pressing issues of declining birth rates and an aging population in Japan, noting that support in the postpartum phase is crucial to addressing these challenges. Itaya, a trained midwife, emphasized that while operational management of postpartum care is within her expertise, there are high barriers to meeting the broad needs of mothers and their families. She believes that combining effective operational management with strong business acumen is essential for viable postpartum care expansion.

Her commitment extends to enhancing the happiness of families in Japan, working alongside Baby Calendar to ensure more smiles in the community.

Unique Offerings at Hiyori

Hiyori is known for providing daily homemade lunches tailor-made for postpartum mothers, making it an ideal choice for new moms who wish to take a break from cooking while ensuring they receive the necessary nutrition. The salon caters to both mothers and their infants, allowing moms to unwind, recharge, and consult with experts on any parenting concerns they may have while enjoying a delicious meal.

Additionally, Hiyori offers aromatic therapies, where mothers can indulge in a full-body aroma treatment ($150). This option allows mothers to fully relax, as baby care is efficiently managed by skilled midwives and childcare professionals.

Reservations and Additional Information

Hiyori accepts reservations one month in advance, but availability can be limited, so early booking is encouraged. For more details or to make a reservation, please visit:
Hiyori Care Salon

About Baby Calendar Media

Baby Calendar has established itself as Japan's largest child-rearing support media service, garnering over 310 million page views monthly, with around 360,000 annual member registrations. Supported by a team of over 100 medical professionals and experts, Baby Calendar provides comprehensive parental insights during pregnancy and early childhood, ensuring a quality information resource for families.

Founded in April 1991 and publicly listed on the Tokyo Stock Exchange as of March 2021, Baby Calendar continues to expand its reach and influence in the parenting information space, while branching out to various media that cater to women's lifestyles.

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