#Japan #Tokyo #AI Search #BtoB Marketing #LANY

Unlocking BtoB Marketing Success: Insights from the 2026 Conference

On September 8, 2026, LANY, a digital marketing support company based in Shibuya, Tokyo, will host a unique online BtoB conference titled "Winning Strategies for BtoB in 2026: AI Search Tactics and Success Stories Revealed!". This pivotal event aims to explore the latest trends and methodologies in BtoB marketing at a time when artificial intelligence (AI) is revolutionizing industry practices.

The Concept Behind the Conference

With the rise of AI-driven search technologies and new advertising platforms, the landscape of BtoB marketing is undergoing significant transformations. Traditional methods that solely rely on channel-specific efforts are no longer sufficient to achieve desired results. This conference will bring together industry experts and professionals to thoroughly discuss successful strategies, from strategic planning to lead generation, site optimization, nurturing, and inside sales.

The event will feature keynote speeches and guest presentations from leading companies such as Macromill and PIVOT, who will share their experiences and challenges in adapting to the AI search landscape. Attendees can expect to hear not only about polished strategies but also the gritty realities of decision-making and the trial-and-error processes that characterize successful marketing initiatives in their organizations.

Why Attend?

This is not just another digital marketing event. The insights shared at the conference will be invaluable for BtoB marketers seeking to understand and navigate the complex landscape of AI-enhanced marketing. Practical examples and actionable strategies will be at the forefront of discussions, ensuring that participants leave with knowledge that can be applied directly to their business operations.

Event Schedule Overview

• - Opening: 11:00 AM - 11:05 AM
• - Keynote Session 1: Macromill's Head of Corporate Marketing, Ryosuke Tachibana, discussing their early adoption of AI marketing strategies.
• - Session 2: Basic's Daiki Goto addressing the challenges of increased strategies without achieving results.
• - Session 3: LANY's Ryusuke Nagae presenting best practices to ensure BtoB companies are chosen by AI systems.
• - Session 4: PIVOT's Yoko Sasaki revealing how they enhanced AI search category recall by 33%.
• - Subsequent sessions will cover a range of relevant topics including effective advertising practices, event marketing strategies, and optimizing BtoB websites for conversions.

Exclusive Participation Benefits

By registering for this event, attendees will gain access to complimentary archived videos available until September 25. This is an excellent opportunity for individuals who may be busy on the day of the event or those who want to revisit the material for deeper learning or internal discussions. In addition, participants who complete a survey will receive all presentation materials for further analysis.

How to Register

To join this free conference, interested participants need to fill out the registration form found on LANY's official event page. Following sign-up, details regarding access and participation will be sent via email.

Important Dates:

• - Registration Deadline: September 8, 2026, at 15:00 (GMT)
• - Capacity: The live session has a limit of 500 attendees, so prompt registration is encouraged to ensure a spot.

About LANY

Founded in Tokyo's vibrant Shibuya district, LANY is committed to being a growth partner for businesses, offering digital marketing support across various domains including SEO, content marketing, and online advertising. LANY doesn’t just provide strategic insights; it integrates deeply with its clients' teams to develop and execute effective marketing campaigns.

For more information about LANY, visit their official website.