#None #Pirelli #Cyber Tyre #V2X Innovation

Pirelli's Cyber Tyre Receives Prestigious Recognition

In a significant accolade for automotive technology, Pirelli's Cyber Tyre has been awarded the title of Vehicle-to-Everything (V2X) Innovation of the Year at the 2025 Autotech Breakthrough Awards. This internationally recognized award highlights the groundbreaking advancements in tire innovation, underlining Pirelli's commitment to pioneering the future of mobility.

The Cyber Tyre is not just an ordinary tire; it is the world's first intelligent system that gathers critical data directly from tires and effectively communicates this information to a vehicle's control systems. By integrating proprietary software and algorithms, Pirelli has ushered in a new era of smart and connected mobility, making significant strides towards enhancing driving safety and performance.

The award was announced on October 17, 2025, where the Tech Breakthrough intelligence platform recognized pioneering players in the automotive field. Pirelli Cyber Tyre’s innovation is pivotal for the upcoming development of autonomous and connected vehicles in our increasingly digital transportation landscape.

Understanding the Technology

The Cyber Tyre system comprises sensors embedded within the tire tread that diligently monitor various essential parameters such as tire pressure, temperature, tread wear, and load. This collected data is then processed in real-time through Pirelli's sophisticated software, allowing for direct communication with the vehicle's electronic systems, including electronic stability control (ESP), anti-lock braking system (ABS), and traction control. This synergy leads to markedly improved safety and driving experiences on the road.

Piero Misani, Chief Technology Officer of Pirelli, emphasized the system's impact: "This recognition emphasizes the unique value of Cyber Tyre, which elevates the tire’s role within the ongoing revolution in mobility. In Software-Defined Vehicles (SDV), precise real-time data availability is vital, allowing for enhanced safety, efficiency, and performance. Our technology enables for the very first time, detailed data about the tire's status and road conditions to be transmitted to the vehicle’s electronics."

Expanding Applications

The Cyber Tyre technology does not only function on a single vehicle level; it also facilitates Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I) communications. These functionalities are instrumental in the advancement of smart roads and cities, as they contribute to urban planning and maintenance through the data accumulated.

The collaborative capabilities of V2X connectivity provide vehicles and drivers with real-time alerts about road conditions, while also allowing interactions with traffic signals and road signage, ultimately optimizing public transportation and fleet management for an enhanced autonomous driving experience.

Currently, the Cyber Tyre has already been integrated into several high-end vehicle models. Following successful partnerships, Aston Martin has also announced plans to adopt the Cyber Tyre technology in future luxury cars, securing a partnership that reflects confidence in Pirelli’s innovations.

Looking to the Future

As the automotive industry continues to rapidly evolve, Pirelli is taking transformative steps to ensure that tires do not remain just an overlooked component. Instead, Cyber Tyre is making a case for tires as a pivotal part of the technological ecosystem driving future transportation solutions. It represents a leap forward in how vehicles can operate safely and intelligently, aligning with the ideals of a sustainable and connected automotive future.

With the establishment of such innovations, Pirelli continues to reinforce its mission, responding to challenges facing the automotive world today, while laying the groundwork for what lies ahead in vehicle technology.