ohpner Achieves Third Highest Advertising Revenue in Japan's Taxi Media in Just Over a Year

ohpner's Remarkable Rise in Taxi Media Advertising

In just under 18 months, ohpner Inc., based in Shibuya, Tokyo, has made significant strides in the advertising landscape of Japan. The company announced that it has achieved the impressive milestone of becoming the third-largest in advertising revenue for "TOKYO PRIME," Japan's largest taxi media platform, operated by IRIS Co., Ltd., headquartered in Minato, Tokyo.

Ohpner's growth trajectory has been remarkable, especially considering the competitive nature of the advertising industry. The company will start handling all advertising menu items provided by TOKYO PRIME, which boasts the highest share of installed units in Tokyo and across Japan, beginning in November 2024. Their services encompass everything from creative development tailored for taxi commercials to ad distribution and performance measurement, providing total support for advertisers.

What is TOKYO PRIME?

Launched in June 2016, TOKYO PRIME is a taxi media platform developed by IRIS, a joint venture between GO Corp., known for the number-one taxi app "GO," and FreakOut Holdings, a pioneer in internet advertising technology in Japan, recognized as the first domestic DSP vendor.

As of April 2026, TOKYO PRIME boasts a fleet of approximately 71,000 vehicles across 36 major cities in Japan, including renowned taxi companies like Nihon Kotsu and Teito Transportation, representing 25,500 taxis in Tokyo alone. This extensive reach enables the broadcast of high-definition digital signage with audio-visual content specifically targeting business and affluent clientele traveling via taxi.

Impact of Taxi Media

The transportation industry in Japan has seen a transformation with the introduction of targeted advertising through taxi media. As consumers increasingly rely on taxis for daily commutes, the effectiveness of reaching potential customers through this medium cannot be underestimated. The digital signage in taxis offers unique advantages, such as the capacity for real-time updates and engaging visuals that can attract attention during transit.

Ohpner's entry into the taxi media landscape signifies a growing recognition of the impact of mobility advertising as part of broader marketing strategies. By leveraging its expertise in offline advertising and marketing consulting, ohpner is poised to assist clients in maximizing their return on investment (ROI) through innovative solutions tailored for this medium.

Looking Ahead

Ohpner's dedication to fostering business growth through effective marketing solutions is evident in its targeted approach towards taxi advertising. As the company further establishes its presence in the advertising market through TOKYO PRIME, advertisers can trust that they are working with a partner committed to delivering measurable results and creative excellence.

To read the official announcement, visit ohpner's press release.

The expansion of ohpner and its partnership with TOKYO PRIME isn't just a corporate success story—it's a reflection of the evolving media landscape in Japan where traditional advertising mediums are being redefined. The future will undoubtedly see more innovative approaches to engaging consumers in various contexts, including taxis.