LILY BROWN Summer Marine Collection Launch
LILY BROWN, a prominent women's fashion brand under Mash Style Lab, is excited to announce the official launch of its latest Summer Marine Collection, starring the special model Hearts2Hearts. This captivating new collection will be unveiled on
June 24, 2026, at 12:00 PM JST, and is available for pre-order on the same day through various platforms, including the official LILY BROWN online store, the MASH STORE app, and the USAGI ONLINE e-commerce platform.
Special Collaboration with Hearts2Hearts
Beginning October 2025, LILY BROWN has been rolling out an annual project that highlights the unique charm and fresh sensibility of Hearts2Hearts. This collaboration aims to connect various emotions and heartfelt messages through music, fostering a sense of unity among fans worldwide. Comprising eight talented members—JIWOO, CARMEN, YUHA, STELLA, JUUN, A-NA, IAN, and YE-ON—Hearts2Hearts brings a diverse range of emotions and limitless potential to the fashion scene.
Exciting New Pieces
The Summer Marine Collection features a variety of trendy items perfectly suited for the hot summer months, all imbued with a coastal vibe. Here’s a sneak peek at some of the standout pieces:
- - 2WAY Sailor Collar Top - Priced at ¥11,880, available in White, Border, and Navy.
- - Sailor Collar Knit Top - Available for ¥14,960 in Light Gray, Red, and Navy.
- - Docking Frill Knit Bare Top - At ¥13,970, find it in Pink, Border, and Charcoal Gray.
- - Volume Frill Cut Top - Priced at ¥12,980, this piece comes in White, Brown, and Navy.
- - Flare Shirt Mini Dress - Yours for ¥16,940, available in White, Blue, and Dot patterns, featuring UV protection and water repellency (available only in White and Blue).
- - Knit Lace Romper - At ¥18,920, this romper comes in Flower, Red, and Navy variations.
- - Layered Docking Knit Dress - This chic dress is priced at ¥25,960 and is available in Beige, Blue, and Navy.
- - Lace Satin Salopette - Available for ¥22,880 in Ivory, Mint, and Black.
- - [Lily Bear] Carry-On Boston Marine Bag - Yours for ¥10,450, available in Green and Navy.
- - [Lily Bear] Marine Charm - Priced at ¥6,380 and available in various colors.
- - MARINE Motif Pile Pouch - Also at ¥6,380, offered in Light Blue, Lime, and Pink.
All prices include tax.
How to Purchase
The visual launch date is set for June 24, 2026, at 12:00 PM JST. You can make your purchases from:
Others may also feature selected new items.
Availability at Physical Stores
Some of the items are already available in selected LILY BROWN flagship stores, whereas others will be released progressively. For store hours, refer to the respective commercial facilities.
About Hearts2Hearts
Hearts2Hearts encapsulates a mystical and beautiful musical world, resonating with a myriad of emotions and heartfelt messages aimed at connecting with fans globally. This project's collaborative nature allows LILY BROWN to fuse fashion with the enchanting elements of music, making each piece of the collection an expression of artistry.
For more information, visit LILY BROWN’s official website:
LILY BROWN or follow them on social media platforms for the latest updates.