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Exploring Travel Like Never Before with Priceline's Neighborhood Edition

As the world of travel continues to evolve, Priceline is at the forefront of innovation with its latest offering—Trip Intelligence Neighborhood Edition. Set to revolutionize the travel planning process, this advanced tool leverages artificial intelligence to help travelers discover destinations that perfectly match their unique interests and vibes. Launching in spring 2025, this edition is designed to cater to the modern traveler's desire for authentic experiences, ensuring that their adventures are personalized and memorable.

Discovering Unique Neighborhoods

The newly developed features within the Neighborhood Edition empower users to uncover hidden gems and vibrant locales that resonate with their personal preferences. Gone are the days of generic travel suggestions; Priceline's innovative technology encourages users to delve deeper into cities, exploring neighborhoods that evoke excitement and connection.

Connections to local culture are paramount, as today's travelers increasingly favor immersive experiences over typical tourist hotspots. In fact, Priceline's 2025 Trend Report, "Where To Next?," reveals that a significant 37% of travelers believe the neighborhood's character strongly influences their overall vacation experience. As a result, selecting the right area to stay in has never been more critical.

“This trend highlights the growing importance of experiencing places like a local, which is a key focus of our new features,” says Kevin Heery, Chief Product Officer at Priceline. “We aim to support a local-first mindset that takes travelers beyond conventional tourist pathways.”

Features That Transform Travel Planning

Priceline's Trip Intelligence Neighborhood Edition is equipped with a suite of user-friendly tools designed to simplify the travel planning process and help make informed decisions:

Neighborhood Navigator

Curious about finding the Brooklyn equivalent in Portland? The AI-powered Neighborhood Navigator allows users to explore and identify neighborhoods with similar vibes across 35 cities and counting. This beta launch aims to provide immersive local experiences by mapping out equivalents in different cities, making it easier for travelers to find their ideal spots.

Detailed Neighborhood Content Pages

These pages offer in-depth descriptions of neighborhoods, AI-generated comparisons with other locations, and tailored activity suggestions. This feature ensures travelers receive insightful information, making their planning process efficient and comprehensive.

Trip Vibe Selector

Tailoring travel experiences is made more accessible with the Trip Vibe Selector feature, which allows users to choose from a range of “vibes” based on their desires—be it culinary adventures, tranquil retreats, or vibrant nightlife. Exclusive to the Priceline app, this tool suggests hotels and neighborhoods aligning with the user’s chosen vibe, enhancing personalization.

Penny Maps

Integrated within Priceline's AI travel assistant, Penny, this feature visualizes locations of interest—be it hotels, restaurants, parks, or museums—on a map. Travelers can easily navigate their surroundings and plan their exploratory trips without hassles.

Seamless Car Rentals with Turo

Collaboration with Turo, the leading peer-to-peer car-sharing platform, enhances the traveler's experience. Users can book their desired vehicle directly in their preferred neighborhood, bypassing traditional rental counters for a streamlined process.

A Commitment to Exploring Distinctive Local Culture

As travelers increasingly seek authentic connections with their surroundings, Priceline’s tools are designed to bridge the gap between tourists and local experiences. Lesley Klein, Senior Vice President of Strategy and Brand Marketing, emphasizes the need for unique experiences that resonate with travelers’ lifestyles. “We recognize that today’s traveler craves connections—be it through local cuisine, culture, or community energy,” she explains.

Priceline is set to launch its innovative Trip Intelligence Neighborhood Edition on April 30, 2025, marking a significant advance in personalized travel solutions. This exciting new offering can be previewed at priceline.com/2025springrelease.

For over twenty-five years, Priceline has been a trusted partner to travelers, featuring unbeatable deals on hotels, flights, and more globally. Their commitment to making travel accessible to everyone underscores their mission of enhancing travelers' experiences, ensuring every journey is both affordable and memorable.