#USA #New York #J.McLaughlin #Greg Unis #fashion leadership

New Leadership at J.McLaughlin: Greg Unis as CEO

In an exciting development for the fashion world, J.McLaughlin has officially appointed Greg Unis as its Chief Executive Officer as of July 28, 2025. Unis, who has been serving as the Interim CEO since March, brings with him a wealth of experience from the retail and fashion industries. He has been a part of J.McLaughlin's Board of Directors since January 2025, appointed by Brentwood Associates, and is well-versed in the brand's operations and ethos.

As the new CEO, Unis will be responsible for every aspect of the business, aiming to lead J.McLaughlin into a productive next chapter. His appointment signals a purposeful move to fine-tune the brand’s strategies while respecting its strong heritage. Unis stated, “We’re entering a new era. I’m honored to be part of the brand’s evolution.” His vision includes amplifying the company's reach, broadening its product lines in men's and women's apparel, and preserving the community-oriented spirit that has resonated with customers for decades.

Known for its stylish sportswear and signature prints, J.McLaughlin has nearly 200 stores across the U.S. With the support of a dedicated team, Unis is set to embrace new audiences while fostering the loyalty of existing customers. His leadership philosophy combines business acumen with a heartfelt dedication to creativity in product design and marketing.

Before joining J.McLaughlin, Unis was the President of Victoria’s Secret and Pink, showcasing his capacity for steering major brands in the competitive fashion landscape. His past experience includes handling senior roles at notable brands such as Coach, Brooks Brothers, and Gap Inc., establishing a proven record in merchandising and global strategy that aligns perfectly with J.McLaughlin's vision.

Vision for the Future
Unis's appointment has been welcomed by Kevin McLaughlin, co-founder of J.McLaughlin, who emphasized that Unis’s passion for design and brand development makes him the ideal leader for this pivotal moment in the company's journey. Unis's understanding of the brand’s uniqueness is expected to yield more innovative customer engagement strategies that will resonate with both new shoppers and loyal clientele.

“Greg's transition from Board member to CEO is indicative of his outstanding leadership skills and his rich knowledge in product and design,” added Steve Moore, Partner at Brentwood Associates, highlighting the firm's confidence in Unis's capabilities to continue driving the business forward while honoring its traditional values.

With a keen focus on expanding its market presence and enhancing customer experiences, J.McLaughlin under Unis’s leadership is set to redefine its relationship with fashion lovers. The brand is committed to merging modernity with its legacy of timeless style and genuine service.

About J.McLaughlin
Founded in 1977 by brothers Kevin and Jay McLaughlin, J.McLaughlin is renowned for its expertly crafted sportswear and neighborhood-centered approach. As it embarks on this new chapter under Unis, the company is determined to build on its legacy while exploring new horizons for growth and innovation.

This pivotal leadership change sets J.McLaughlin on an exciting trajectory, positioning it to connect with a broader audience while remaining true to its roots as one of America’s beloved lifestyle brands.