#Japan #Tokyo #BAGEL & BAGEL #新商品 #秋の味わい

New Seasonal Offerings from BAGEL & BAGEL

BAGEL & BAGEL, operated by Altego Co., Ltd., a subsidiary of JFLA Holdings, is excited to unveil its latest seasonal treats. These new items allow you to indulge in autumn flavors ahead of time, featuring two enticing options: the purple sweet potato and white chocolate bagel and two types of muffins.

Deliciously Unique Bagel

The purple sweet potato and white chocolate bagel, priced at 311 yen (tax included), combines the natural sweetness of Japanese purple sweet potatoes with creamy white chocolate. This delightful bagel is a perfect representation of the autumn season, both in taste and aesthetic appeal.

Sales Period: September 9, 2026 - Until Sold Out
Availability: Nationwide at BAGEL & BAGEL stores (some locations may not carry these items).

Indulge in a Gourmet Muffin

Next is the bitter caramel Florentine muffin for 383 yen (tax included). This muffin is crafted with caramel candy chips mixed into the batter, topped off with rich, bittersweet caramel cream and crunchy almond slices. It's luxurious and reminiscent of indulging in a classic Florentine treat.

Sales Period: September 2, 2026 - December 1, 2026
Availability: Nationwide at BAGEL & BAGEL stores (some locations may not carry these items).

Autumn Vibes with Pumpkin and Cheese

Also available is the Hokkaido pumpkin and cheese cream muffin, also priced at 383 yen (tax included). This delightful muffin is made with a filling of creamy cheese surrounded by Hokkaido-grown pumpkin puree, offering a crunchy texture from pumpkin seeds, making it a popular choice for autumn.

Sales Period: September 2, 2026 - December 1, 2026
Availability: Nationwide at BAGEL & BAGEL (some locations may be excluded).

About BAGEL & BAGEL

The iconic bagels at BAGEL & BAGEL are crafted from simple ingredients such as wheat, water, and a variety of additives. Sourced from premium North American wheat, the bagels provide a rich and subtly sweet flavor that elevates your snacking experience. Unlike standard bagels, which can have a hard texture, BAGEL & BAGEL utilizes a unique preparation method that results in bagels that are moist and chewy. This makes them especially easy for children to enjoy, while also keeping freshness longer, preventing them from becoming hard.

For more information, visit the BAGEL & BAGEL official site.

About Altego Co., Ltd.

Headquartered in Chuo, Tokyo, Altego Co., Ltd. specializes in the production and sale of bagels and baked goods, along with operating direct restaurants and franchising in cafes and pubs. They run a total of 62 locations, including 26 BAGEL & BAGEL stores, 26 MOMI&TOY'S stores, 6 CrepesFamilia locations, and 4 others, as of June 30, 2026.

For more details, visit Altego's website.

About JFLA Holdings

JFLA Holdings, also located in Chuo, Tokyo, focuses on producing and distributing dairy products, alcoholic beverages, sauces, and seasonings, as well as importing premium food ingredients and overseeing restaurant franchises.

Learn more at JFLA's website.