#Japan #Tokyo #Investment Services #Matsui Securities #Shiho Sada

Shiho Sada's Exciting New CM for Matsui Securities

Starting July 1, 2025, viewers can catch a glimpse of free announcer Shiho Sada in Matsui Securities' brand new commercial titled "Zadankai-hen". This campaign aims to promote not only the company's comprehensive investment services, but also Sada's long-standing engagement with financial education.
In particular, Sada has been a prominent figure in the popular YouTube series, "Asset Management! Learn with Lovely" since its inception in 2020, where she guides viewers in understanding investment strategies and market trends. Her journey showcases her dedication to absorbing knowledge and evolving as an investor, resonating with both novices and experienced investors alike.

The decision to cast Sada as a character in the new CM aligns with Matsui Securities' corporate slogan, "Serious about Investment, Fun to Learn". With her relatable approach to investing, Sada embodies the essence of the company's vision, making it more appealing to customers looking to venture into the world of finance.

CM Details

Title

TVCM "Zadankai-hen" (15 sec & 30 sec)

Featured Star

Shiho Sada

Air Date

July 1, 2025

Broadcast Shows

• - BS/CS "VS Kazuhiro Imahe"
• - BS/CS "Manami & Kōsato's GOLF LOVERS"
• - TOKYO MX "STOCKVOICE"

CM Video Links

• - Investment Trust 15 sec
• - Japanese Stocks 30 sec

CM Narrative

The commercial is set in a discussion about investment, where Sada engages with investors to share reasons for choosing Matsui Securities and details of its unique offerings. During the conversation, they'll explore several attractive services, including the "up to 1% investable balance points service" and free information available on the "Matsui Securities Japanese Stock App," such as quarterly report data and transaction details from the Tokyo Stock Exchange.

Comments from Shiho Sada

When I first received the offer, I was genuinely surprised and excited. There was a mix of anticipation and anxiety about taking on such an important role. However, having personally experienced the appealing features of Matsui Securities, I felt I could convey my lines with genuine enthusiasm. I hope everyone will develop a fondness for this new CM alongside the Matsui Securities YouTube channel!

About Shiho Sada

Shiho Sada graduated from Kobe College and began her career as a news anchor at Setonaikai Broadcasting. She hosted programs like "KSB Super J Channel" and "Aim for Koshien". Since 2019, she transitioned to become a freelance announcer, expanding her expertise to include morning information shows while delving into economics and horse racing. Since April 2020, she has led the "Matsui Securities Asset Management! Learn with Lovely" series, and appears as a panelist in other shows, demonstrating her passion as an investment enthusiast.

Matsui Securities is committed to enhancing customers’ lives by providing innovative products and services that make investing enjoyable. For detailed services information, please visit our website.

More about the "up to 1% investable balance points service" can be found here, and the "Matsui Securities Japanese Stock App" through this link.

For stock transaction disclaimers, visit this page.
Check out our investment trust disclaimer here.
Access our video disclaimers through this link.
For account fees, visit this page.
Matsui Securities Co., Ltd. is registered under the Financial Instruments and Exchange Act No. 164 in the Kanto Finance Bureau, and participates in various industry associations, including the Japan Securities Dealers Association.