#USA #Fountain Valley, California #Kyrie Irving #HEX Gear #McDavid

HEX Unveils Next-Gen Protective Gear with Kyrie Irving

HEX, the cutting-edge protective gear line from McDavid, has officially launched its most advanced sportswear collection yet on October 14, 2025. This new line, prominently endorsed by NBA superstar Kyrie Irving, has been designed with an innovative approach to ensure that athletes enjoy lightweight, flexible, and breathable protection while competing at the highest levels.

Irving, a long-time user of HEX products throughout his NBA career, embodies the fierce, high-intensity gameplay synonymous with the brand. His personal influence and inspiration were instrumental in shaping the new HEX collection, which aims to provide athletes with the confidence to push themselves further, play harder, and ultimately achieve peak performance.

Kyrie Irving expressed his enthusiasm, saying, “HEX provides me with peace of mind on the court. Basketball is a highly competitive sport, and wearing HEX allows me to maintain my aggressiveness and play at my best without worrying about the collisions that come with it. It’s about more than just injury prevention; it’s about having the freedom to compete without fear.”

Designed for Fearless Players

Tailored explicitly for basketball players who are unafraid to take risks, HEX products offer optimal protection in high-impact areas. This new collection exemplifies the evolution of basketball protection, featuring designs that deliver targeted, lightweight coverage in key zones, allowing players to confidently drive towards every play.

Overview of the New HEX Product Line

• - HEX Leg Sleeves (Pair): These leg sleeves provide discreet and lightweight protection for knees and shins. They are designed to maintain players' explosiveness on both ends of the court without compromising comfort and mobility. Available in both black and white.
• - HEX Arm Sleeve: Offering impact absorption and freedom of movement, this arm sleeve combines protection with flexibility, empowering athletes to tackle every play confidently. Available in black and white.
• - HEX Short Sleeve Shirt: Designed for battles in the paint, this shirt integrates protective padding into a high-performance garment, ensuring upper body coverage that moves fluidly with the player. Available in white.
• - HEX Long Sleeves: Enhanced for style, these long leg sleeves feature contoured knee padding, ideal for making a statement on the court. Available in black with pink pads.
• - HEX Knee/Elbow/Shin Guards (Pair): These versatile pads are easily adjustable for knee, elbow, or shin protection, ensuring that athletes receive coverage where they need it most. Available in black and white.

Reinvented Protection Technology

• - 40% Thinner Pads: Now only 5mm thick compared to the previous 9mm, yet providing the same level of protection.
• - HEX Cut Shapes: These pads flex and hug joints for enhanced mobility.
• - Microventilated Fabric: The fabric boasts microperforations for superior breathability and comfort.
• - Top-Quality Craftsmanship: Featuring finished edges and silicone binding for a secure, barely-there feel.
• - Durability Assured: Tested by athletes to endure high-intensity games and multiple washes.

Phil Gyori, CEO of United Sports Brands, the parent company of McDavid and HEX, commented, “HEX has always been focused on providing athletes with the confidence to play without limits. With this cutting-edge line and the involvement of Kyrie Irving, we not only protect athletes but motivate them to push further. Kyrie embodies the toughness, creativity, and intensity that HEX represents.”

Product Availability

The new HEX product line is now available at Mcdavidusa.com/Hex and will also be sold in select DICK'S Sporting Goods stores and online at Dicks.com. For more updates, follow @hex.gameday on Instagram and TikTok.

About HEX

HEX, part of the McDavid brand, is committed to creating top-quality protective sports gear designed for athletes who compete with intensity. Featuring advanced designs and construction, HEX products offer lightweight, flexible, and breathable protection in critical impact zones, enabling athletes to play harder, game after game. Trusted by top athletes globally, HEX continues to push the boundaries of performance-oriented protection.

For media inquiries, contact Eric Ansel at [email protected]