#Japan #Generation Z #Shibuya #TORIHADA #The Third Strategy

Unveiling the New Stability-Centric Mindset of Generation Z

In July 2025, TORIHADA, a prominent player in the creator economy, in collaboration with The Third Strategy, released an extensive report titled "New Stabilityism." This report delves into the unique values and behavioral principles of Generation Z, showcasing a marked shift towards a preference for stability over more traditional dreams and ambitions.

What is New Stabilityism?

Unlike previous generations, who often prioritized personal dreams and passion, Generation Z appears more inclined to seek a life characterized by a sense of security. This inclination is rooted in several core characteristics of their decision-making and behavior:

• - Meta Perspective: They tend to perceive situations through multifaceted lenses, enabling them to approach problems with a broader understanding.
• - Plan B Thinking: This generation is always prepared with alternatives, ensuring they do not face a standstill in their plans.
• - Proactive Choices: Zennials are calculated in their actions, often predicting the outcomes before making decisions.

Additionally, the report introduces the concept of "Preparation-performance" which emphasizes the quality and efficiency of preparation over mere performance results.

Real Voices Through Quantitative Research and Interviews

To present a comprehensive view of Generation Z, the report incorporates insights gained from interviews with 25 influencers and university students, along with survey data from 1,000 participants. This multifaceted approach allows for a rich tapestry of understanding, comparing Zennial perspectives against those of other generations.

Experience the Report with Canva

The entire report has been crafted using Canva, ensuring that it is visually engaging and user-friendly. Readers can download the PDF version, making it a valuable resource for individuals and organizations looking to understand Zennial behaviors better.

Who Should Read This Report?

This report is particularly beneficial for:

• - Brands and companies focused on developing products aimed at Generation Z.
• - Marketing professionals who aim to grasp the values of younger consumers in their strategies.
• - Anyone interested in the evolving standards of decision-making and purchasing behaviors among the next generation.

Download the Report Here

Report Information

• - Title: Z Generation White Paper: "New Stabilityism"
• - Release Date: July 15, 2025
• - Produced by: The Third Strategy Inc.
• - Supported by: Canva Japan
• - Co-created by: TORIHADA Inc., Rainbow and Full Moon Inc., and INJ Inc.
• - Format: Available as both PDF (for corporate and media distribution) and web version
• - Special Page: Click Here

About TORIHADA Inc.

Based in Shibuya, Tokyo, TORIHADA Inc. is a creator DX company committed to advancing the creator economy. Their platform, FANME, fosters engagement between creators and fans, while also utilizing their proprietary creator database, Pythagoras, to offer short movie marketing services. The subsidiary PPP STUDIO is dedicated to supporting creators on short movie platforms, helping them establish their brands and manage partnerships effectively. With over 2,000 affiliated creators boasting a combined follower count exceeding 540 million, TORIHADA is shaping the future of creator-driven engagement.

Official Sites:

• - TORIHADA
• - PPP STUDIO
• - TORIHADA POST
• - CREATORS POST
• - FANME MEDIA
• - FANME Service
• - Recruitment Site